Items tagged with brilliant strategic reversals

Netflix posted its Q3 results today, and they reflect what analysts generally expected. The company's price hikes, combined with its schizophrenic announcement that it would split the brand (followed by a retraction a few weeks later) took a toll on the total number of subscribers. The total number of subscribers fell from 24.59M in Q2 to 23.79M in Q3. That's a net loss of 800,000 people, but the actual number of departures was likely much higher, given that the company undoubtedly added subscribers throughout the quarter. The company's letter to shareholders shed light on how the events were internally... Read more...