Items tagged with Brandz

In terms of brand value, Apple is apparently worth more than Microsoft and Coca-Cola combined, or so says a new survey. BrandZ, which is a brand equity database with data from over 650,000 consumers and professionals across 31 countries comparing over 23,000 brands, has Apple taking the No. 1 spot in its "Top 100 Most Valuable Global Brands" list with an estimated value of $153 billion. That's an 84 percent increase from its brand value in 2010, propelling the trendy tech company above other tech giants, like Google, which dropped 2 percent to $111 billion. Here's how the top 10 companies shake... Read more...