Items tagged with augmented reality

Some amazing things are happening in technology. We have augmented reality and virtual reality solutions finally getting off the ground, and gadgets like Google Glass and Microsoft's HoloLens have given us glimpses of what the future might be like. But alas, these early looks only paint a partial picture of where we're headed, and if we're not careful, something utterly frightening awaits us. That frightening thing is portrayed in all too believable fashion in a 6-minute concept film by Kelichi Matsuda called Hyper-Reality. The film depicts a typical trip to the city in atypical fashion, at least... Read more...
It's fair to say we're at the early stage of the modern virtual reality and augmented reality movement that's poised to transform the industry. That's evidenced by first generation consumer headsets like the Oculus Rift and HTC Vive, both of which are promising but also expensive and require a relatively powerful PC to run. The VR/AR category will evolve, though a Canadian startup is taking a stab at what a second generation head mounted display (HMD) might be like and it has the backing of AMD. The startup is Sulon and it's built what it claims is the "first and only all-in-one, tether free, 'wear... Read more...
Snapchat may have began as a simple photo and video sharing application for mobile users, but it's since morphed into a social juggernaut. Part of the reason why is because the concept is so simple and addicting, though there's more to it than that. The slow roll out of additional features like filters have kept users hooked, and they've also hinted at what might be in store for the future of Snapchat, one that trades the smartphone for smart glasses.Sean Holister at CNET did some extensive detective work and what he discovered is rather interesting. For one, he notes that Snapchat is now home... Read more...
It wouldn't be like Intel to miss a major movement in technology, so don't expect the chip maker to sit on the sidelines while all these other companies chase the next big thing in virtual reality, augmented reality, and whatever else. Intel has plans to participate as well, specifically with an AR headset that will tap into its 3D camera technology.Intel already has a foot in the door with RealSense, a technology that uses multiple cameras to achieve a wide range of fancy effects. Building an AR headset around RealSense seems like a logical extension of that technology, especially with all the... Read more...
At the end of the month, Microsoft will begin shipping out its HoloLens augmented reality to developers who pre-ordered for a cool $3,000. Once it's in their hands, it won't take long to figure out if Microsoft truly has something magical here, if HoloLens can live up to the hype and deliver the kind of unique experiences that are game changing. In the meantime, newly released developer documents give us a deeper glimpse into HoloLens.There are some things we already know about the headset. For example, Microsoft has already disclosed that it's running a Holographic Processing Unit (HPU 1.0) to... Read more...
Attention all developers, Microsoft is now accepting applications to pre-order the Development Edition of its HoloLens augmented reality (AR) Windows 10 headset. Those who've already submitted an application will begin receiving invitations to purchase the $3,000 headset, which will begin shipping on March 30, 2016. "Today represents a monumental step forward. This is the first step in our journey to consumers. A step focused on our commercial partnerships and on supporting developers, who will help pave the way to consumer availability with amazing and new holographic experiences," Microsoft stated... Read more...
I just had one of those "Oh s**t!" moments. What prompted it was a short video from Microsoft teasing a whole new level of immersion with professional football, one that can only be made possible through augmented reality (AR), and in this case, HoloLens. I'll admit, I was a bit tepid towards HoloLens, but not anymore. HoloLens is different from headsets like the Oculus Rift and HTC Vive, both of which plunge you into a virtual reality (VR), be it a rendered video game world or a real life location. Instead of transporting you to another place, HoloLens augments your own surroundings, turning real-life... Read more...
Virtual reality is enjoying some ridiculous hype right now, fueled by the fact that the first kits will be launching in the months ahead. But while VR gets so much love right now, we can't forget about another alternate reality platform, AR, or augmented reality. AR, unlike VR, isn't designed to completely replace your field-of-view with another world, but instead complement the world around you. We've seen examples in the past where Microsoft would be able to drop monsters into your environment, although HoloLens' focus so far hasn't so much been gaming, but instead creation - being able to sculpt... Read more...
Microsoft has some big ambitions with its HoloLens "mixed reality" headset, and it seems to be for good reason. While HoloLens won't offer a virtual reality experience that most of the industry hype is currently hovering around, it can deliver experiences that could be considered even cooler. Who's never felt the urge to want to battle a monster right in their living room? Or make the car-buying experience a truly interactive experience? If you have other ideas that come to mind, Microsoft wants to hear from you. With a new project, the company is seeking out community input about applications... Read more...
It seems like we can't go a single day without hearing about something relating to virtual reality, and because of that, it's easy to forget about AR, or augmented reality. Both VR and AR cater to different sorts of needs, and with its HoloLens, Microsoft has in the past proven that AR isn't just about fun, it's about productivity. As we now learn, it can also be about giving customers a unique experience when it comes to purchasing a car. In a new spotlight video, Volvo talks about how it can use HoloLens to better explain features of its autos to potential customers, as well as let them... Read more...
While the market is abuzz with dreams of virtual reality, lest we forget about AR, or augmented reality. Unlike VR, which completely immerses you into an outside world, AR takes advantage of the environment around you to add otherwise impossible interactions to your living room, bedroom or man cave. Like VR, AR isn't new. In fact, even advertising has gotten in on the action in the past, and Google Glass had some capabilities to do interesting things as well. It must be said, though, that most companies are preferring to go all-in on VR rather than AR. This past August, Google got rid of its AR,... Read more...
At Google's I/O conference, held late this week, Qualcomm announced that the next-generation Project Tango platform is going to sport its Snapdragon 810 processor, which packs in the very capable Adreno 430 GPU. As we've covered before, Project Tango is Google's upcoming smartphone and tablet platform that revolves around using the device for 3D purposes. With it, you could capture and turn the environment around you into a 3D model, something that multiple cameras and infrared sensors would help with. With its Snapdragon 810 processor, Qualcomm says that it will allow Project Tango to deliver... Read more...
It was reported late this week that Apple is looking to make its voice heard in the growing augmented reality chorus with the purchase of Metaio. Metaio, an augmented reality firm that dates all the way back to 2003, gives Apple instant access to technology that many firms these days are embracing. Just this week, Oculus parent company Facebook opened its wallet to purchase augmented reality firm Surreal Vision to move closer toward true telepresence. When cornered about its plans for Metaio, Apple gave its usual boilerplate response when “small” acquisitions are brought into the view of the public’s... Read more...
While the future of Google Glass is in question (and in limbo), the market is ripe for rivals to jump in and pick up where the search giant left off. Count Sony in -- the Japanese electronics firm is off to the races with its new SmartEyeglass wearable that's already available to pre-order in Germany and the U.K. (it's coming soon to the U.S.). What's available now are the Developer Edition SED-E1. It consists of a pair of glasses with hologram optics -- using holographic waveguide technology, the SmartEyeglass device can superimpose text, symbols, and images in your field of view for an augmented... Read more...
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