Items tagged with Apple

Motorola is imploring smartphone shoppers to "Skip the Sevens," the tagline of a new ad campaign designed "to get you to think about what you really want from a smartphone." The so-called "Sevens," of course, is a thinly veiled reference to Apple's iPhone 7 and iPhone 7 Plus, and Samsung's Galaxy S7, Galaxy S7 Edge, and Galaxy Note 7. We have to hand it to Motorola here, it could have taken the easy path by belittling Apple's attempt to convince users it was courageous for removing the 3.5mm audio jack from its iPhone 7 line, or pointing out that Samsung's Galaxy Note 7 handsets are sometimes too... Read more...
The rumor mill never stops when it comes to Apple products — especially with regards to the iPhone. The iPhone 7 and iPhone 7 Plus were just revealed last week, and customers won’t get their hands on the smartphones until Friday morning at the earliest. But given the evolutionary nature of the A10 Fusion-powered phones, pundits are already looking forward to what will be released next year in celebration of the iPhone’s 10th anniversary. It’s being hypothesized that the next generation iPhone will leave behind its aluminum unibody construction, which has served it well since the release of the... Read more...
Apple’s iPhone 7 and iPhone 7 Plus will begin shipping to customers this Friday, but the tech press began posting their thoughts on the smartphones early this morning. The general consensus is that it’s a notable upgrade for those who currently own an iPhone 6/iPhone 6 Plus or older, and that those with an iPhone 6s/iPhones 6s Plus might want to wait to see what Apple’s 2017 iPhone has to offer. With that being said, let’s take a look at some thoughts from the pundits on the iPhone 7 and iPhone 7 Plus. Probably the most controversial aspect of the new iPhones comes from the removal of the 3.5mm... Read more...
After a couple of years of intense rumor, it seemed certain that Apple had an autonomous (or any) vehicle-related announcement up its sleeve, ready to unveil at any time. In fact, it could be argued that Apple's foray into electric vehicles has been one of the most rumored projects on the planet. And even though it's become obvious that Apple has been working on something related to EVs, it's stuck to its guns to remain mum on its progress, or even its existence. And just when we thought that Apple was actually close to announcing something, it's reportedly rebooting the project. This would... Read more...
The pieces are starting to come together following Apple’s announcement yesterday that it won’t be releasing opening weekend sales for its new iPhone 7 and iPhone 7 Plus flagships. “These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers,” said Apple in a statement. “Therefore we won’t be releasing a first-weekend number any longer.” The iPhone has been on a downward trajectory with regards to sales in the past year, with fiscal Q3 2016 shipments falling to 40.4 million units compared to 47.7 million... Read more...
Apple iPhone 7 mania is already upon us. Apple’s next generation iPhone 7 and iPhone 7 Plus were announced on Wednesday, and preorders for the phones kicked off this morning. As we found out earlier this week, both models are powered by a brand new, quad-core Apple A10 Fusion processor. While we’ll likely find out more details on the processor when the first reviews land next week, we’re already beginning to get a little insight into the A10 variant powering the iPhone 7 Plus. According to Geekbench numbers, which showcase the iPhone 7 Plus running iOS 10.0.1 (Golden Master), the 5.5-inch smartphone... Read more...
When it comes to the opening weekend for a brand new iPhone release, Apple has a tradition of announcing record sales figures. The company usually proudly touts tremendous year-over-year growth, with Apple CEO Tim Cook proclaiming last year, “Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history.” Indeed, Apple sold 10 million iPhone 6 and iPhone 6 Plus smartphones during their debut in 2014, while the iPhone 6s and iPhone 6s Plus countered with 13 million units in 2015. Perhaps in a sign of the times, where Apple’s... Read more...
Not long after the iPhone 6s was announced last year (and perhaps even a bit before) the blogosphere was already looking ahead to the iPhone 7. And in the past few months, we’ve been treated to a wealth of information on Apple’s next generation of smartphones including leaked prototypes, specs, and the removal of one beloved feature. Today, Apple officially pulled the wraps off both the iPhone 7 and the iPhone 7 Plus. And as the leaks have already shown us, things don’t change dramatically on the looks front. If you’ve seen the iPhone 6s and iPhone 6s Plus, the iPhone 7 and iPhone 7 Plus don’t... Read more...
The first new hardware product that Apple announced today is the second generation Apple Watch, which it calls Apple Watch Series 2. Externally, the Apple Watch Series 2 looks very similar to its predecessor, but it has a lot more going on underneath. First of all, the Apple Watch Series 2 is powered by a brand new dual-core S2 processor, which is 50 percent faster than the outgoing S1 and it features a new GPU that is twice as fast. The second generation display is rated at 1000 nits and is the brightest display in Apple’s inventory. Apple has also incorporated built-in GPS for those that like... Read more...
Image Source: Flickr (Alper Çuğun) Apple has a reputation of being a hip and trendy company, one that builds and markets popular mobile gadgets to the masses, young and old. But while Apple wants every person of every age to tout an iPhone in their pocket or purse and a Mac device at home, it's been accused on more than one occasion of age discrimination in the work place. The most recent claim comes from an op-ed piece in The New York Times that used an example of a former Apple engineer being turned down for a Genius Bar job. The former Apple engineer's name is JK Scheinberg. He spent 21 years... Read more...
Apple is set to unveil its next generation iPhone on September 7th. And despite the increment in model numbers from 6s to 7, this won’t be a radically different design according to the numerous leaks we’ve seen over the past few months. Instead, the iPhone 7 and iPhone 7 Plus will again be a further refinement of the rounded shape that was introduced with the iPhone 6 and iPhone 6 Plus in 2014. The major design differences come in the form of redesigned plastic antenna lines (to make them less unsightly) and the removal of the 3.5mm headphone jack. That latter point has sparked a lot of controversy... Read more...
Apple's been keeping itself busy patching up security holes in its software, both for mobile and on the desktop. Just last week, Apple rolled out an update for iOS—version 9.3.5—that patched up several critical security and privacy exploits, and now there's a pair of updates for OS X that addresses the same security issues. One of those updates is 2016-001 for El Capitan and the other is 2016-005 for Yosemite. According to Apple's release notes, left unpatched an application may be able to disclose kernel memory and could allow a hacker to execute arbitrary code with kernel privileges. Citizen... Read more...
Image Source: Flickr (William Murphy) Apple is on the hook for 13 billion euros (around $14.5 billion in U.S. currency) in back taxes owed to Ireland after the European Union ruled the company had dodged its tax obligations by taking advantage of a loophole. Naturally Apple isn't happy about the ruling. Apple chief executive Tim Cook got so riled up about the situation that he dropped a C-bomp, calling the ruling "total political crap." "I think we'll work very closely together, as we have the same motivation. No one did anything wrong here and we need to stand together," Cook told Irish Independent... Read more...
There's a lot of buzz about Apple's upcoming media event in which it's expected the company will introduce the next generation of its iPhone line, presumably the iPhone 7 and iPhone 7 Plus, and perhaps another Apple Watch as well. Ah, but handsets and wearables aren't the only devices on tap. Apple is said to refreshing its other products too, including its iPad and MacBook systems.Though the tablet gold rush is now a thing of the past, Apple is working on software and hardware upgrades to its and iPad Pro slates. Apple's looking to reverse a trend of nine straight quarters of declining iPad sales,... Read more...
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