Items tagged with Apple Store 2.0

The marketing gurus at Apple sure know how to generate some buzz, don't they? Early last week, word leaked out that Apple was planning something special for its Apple Store's 10th retail anniversary. Around 10-15 employees from each Apple Store were called in to work an overnight shift on Saturday through mid-Sunday, and were shut off from the outside world. Cell phones had to be locked in the main office, each employee had to sign an NDA with Apple, and black curtains were draped over the windows. Some suggested Apple was getting ready to launch a new product, which would have been strange timing... Read more...