Items tagged with Advertising

In its latest AdWords blog post, Google delves deep into how it's making its advertising platform better for the future, and also gives us an update on what devices people are using to conduct their searches. From the blog post: "And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." No one should be surprised that mobile search is big business, but to learn that more people now search on their phones versus their desktop or notebook? If you're... Read more...
And now we cannot even trust critics and reviewers! Jay Gentile, a man based in California who is said to be the operator of a number of sites that sell 4-star and 5-star reviews to Amazon sellers (among them buyazonreviews.com and buyreviewsnow.com) is the target of a lawsuit filed by Amazon in an effort by the mega-retailer to crack down on fake reviews. Other "John Does" also believed to be involved in such practices are alluded to in the suit as well. Filed Wednesday in King County Superior Court in Washington state, the Amazon lawsuit accuses Gentile and the John Does of trademark infringement,... Read more...
Overly Paranoid Rob Lowe, Crazy Hairy Rob Lowe, Super Creepy Rob Lowe... thanks in no small part to complaints made by Comcast to the National Advertising Division (NAD), these most unwelcome guests who came into many of our homes via television throughout the 2014-15 NFL season are mostly likely being shown the door (and good riddance, Meathead Rob Lowe!). Taking issue with the "Don't be like this me" statements made by their team of "this me" Rob Lowes, Comcast challenged DirecTV's claims of superiority with regard to better signal reliability, picture quality, customer satisfaction, and sports... Read more...
Anyone who has carried a smartphone of any stripe has come up against the question at some point: Do I shell out for the pay-for version of [insert whatever app name applies to you here, friend reader], or should I keep my money by installing the advertising-sponsored version instead and suffer a few (or more than a few) tap-through ads? Typically, the decision taken comes down to a few distinct factors...the nature of the app, the amount of use it is likely to get, or — in some rare cases — the price of the pay-for version. A new study published this week, though, reveals that the so-called "Free"... Read more...
Purchasing a new laptop can sometimes be a chore. For starters, simply finding one that's "right for you" takes time and effort, and once you do find it, you know that the "chore" part isn't over. Once you get that baby home, you'll have to begin mentally preparing yourself for the inevitable bloatware removal. Bloatware is nothing new, and by this point, it's a given. Our notebooks could be more expensive if not for bundled apps, so for some, taking a few minutes to uninstall whatever's included might not seem like a bit deal. However, it's been discovered that Lenovo has been pushing boundaries... Read more...
As a result of a new deal between Google and Twitter, we'll soon be seeing tweets pop up in Google searches just like all other results, if the content is relevant. For Twitter, this is a big move to help bring more people to the site, and generate more pageviews for advertisers, while for Google, it improves its spidering in order to provide more relevant results. Prior to this deal, Google had to spider Twitter like most other sites, which doesn't give it the accuracy or speed that the company aims for. While it might catch wind of a popular tweet at some point, it's unlikely to be snatched and... Read more...
Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a MacBook Air to show that it doesn't bend like the Yoga 3, and then takes off running. It's a hidden video camera campaign created in partnership with agency DigitasLBI, UCB Comedy, and online comedy network Above Average. The goal is to introduce the Lenovo brand and Yoga 3 laptop to a Millennial... Read more...
It looks like Google is soon to get some serious competition in the advertising space, as the Wall Street Journal is reporting that Amazon has something cooking. Called "Amazon Sponsored Links", Amazon's advertising solution would take Google's AdWords head-on, where relevant ads would be displayed based on the context of a search. Amazon's target: Google AdWords Google's advertising platforms make up a huge portion of its overall revenue, and Amazon happens to contribute a fair bit to that. You'd be hard-pressed to search for a product on Google and not see an Amazon link up top, and further,... Read more...
Privacy has become an incredibly hot topic in the tech world as cloud computing and online services of many kinds proliferate rapidly while concerns of snooping by the U.S. government escalate. To engender some good faith from its throngs of customers, Microsoft has revamped its service agreements to enact more privacy, better transparency, and increased protections while also being simpler to read and digest. One of the primary features of the new agreements is that Microsoft pledges not to use your personal content to target advertising. “We do not use what you say in email, chat, video... Read more...
Oh Verizon Wireless, must you be so nosy? It's one thing for the government to spy on our every movement under the guise of great justice and all that jazz, but in attempt to fatten shareholder's wallets, Verizon is "enhancing" its Relevant Mobile Advertising program by spying on its customers and selling their usage habits to partners with relevant wares to sell. "In addition to the customer information that's currently party of the program, we will soon use an anonymous, unique identifier we create when you register on our websites," Verizon has begun telling its customers, according to the Los... Read more...
Facebook has long been a major competitor to Google from many different respects, and now, things are set to heat up even more. It's being rumored that at the company's F8 conference to be held later this month, the veil will be taken off of its mobile ad network. This is something that's been rumored for a long time, and given this rumor comes from multiple sources, it'd be more surprising at this point if a mobile ad network wasn't announced. The move will be a common-sense one for Facebook to make. At last check, more than half of its ad revenue comes from mobile, so of course the company would... Read more...
Ever have a funny feeling you're being watched? You're not being paranoid, you're just savvy to the way things work in the Internet era. Between Uncle Sam keeping tabs on your communications to Google trying to learn what makes you tick so that it has something to sell advertisers, you are indeed being watched. With regards to Google, the sultan of search updated its terms of service (ToS) to make clear that it looks at and analyzes user content and email so that it can offer up ads that might be of more interest, custom search results, and other benefits. "Our automated systems analyze your content... Read more...
Twitter's job over the course of the next six months is to figure out how to inject 15 new ad types into its microblogging service without turning users away. Reportedly that's the plan, as Twitter finds itself under increased pressure to prove to investors that it can leverage a successful ad platform and become a profitable company. The social network also must convince businesses and mobile game developers that Twitter is a viable vehicle for advertising goods. That chance will come soon, as the first batch of ads will be released in just a few weeks, The Wall Street Journal reports. Those initial... Read more...
Microsoft's newly appointed CEO may have received near-universal praise, but that doesn't mean that things are completely rosy internally. As these events always tend to do, there are at least a few folks who aren't exactly thrilled with the way the decision went down. Due to that, a few key executives are heading for the exits at Microsoft, with Tony Bates and Tami Reller leaving the firm in short order. A similar exit happened at Yahoo once Marissa Mayer was installed as CEO. Word on the street has it that Mr. Bates was a contender for the Microsoft CEO title, and once he was skipped over, he... Read more...
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