Items tagged with Advertising

Purchasing a new laptop can sometimes be a chore. For starters, simply finding one that's "right for you" takes time and effort, and once you do find it, you know that the "chore" part isn't over. Once you get that baby home, you'll have to begin mentally preparing yourself for the inevitable bloatware removal. Bloatware is nothing new, and by this point, it's a given. Our notebooks could be more expensive if not for bundled apps, so for some, taking a few minutes to uninstall whatever's included might not seem like a bit deal. However, it's been discovered that Lenovo has been pushing boundaries... Read more...
As a result of a new deal between Google and Twitter, we'll soon be seeing tweets pop up in Google searches just like all other results, if the content is relevant. For Twitter, this is a big move to help bring more people to the site, and generate more pageviews for advertisers, while for Google, it improves its spidering in order to provide more relevant results. Prior to this deal, Google had to spider Twitter like most other sites, which doesn't give it the accuracy or speed that the company aims for. While it might catch wind of a popular tweet at some point, it's unlikely to be snatched and... Read more...
Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a MacBook Air to show that it doesn't bend like the Yoga 3, and then takes off running. It's a hidden video camera campaign created in partnership with agency DigitasLBI, UCB Comedy, and online comedy network Above Average. The goal is to introduce the Lenovo brand and Yoga 3 laptop to a Millennial... Read more...
It looks like Google is soon to get some serious competition in the advertising space, as the Wall Street Journal is reporting that Amazon has something cooking. Called "Amazon Sponsored Links", Amazon's advertising solution would take Google's AdWords head-on, where relevant ads would be displayed based on the context of a search. Amazon's target: Google AdWords Google's advertising platforms make up a huge portion of its overall revenue, and Amazon happens to contribute a fair bit to that. You'd be hard-pressed to search for a product on Google and not see an Amazon link up top, and further,... Read more...
Privacy has become an incredibly hot topic in the tech world as cloud computing and online services of many kinds proliferate rapidly while concerns of snooping by the U.S. government escalate. To engender some good faith from its throngs of customers, Microsoft has revamped its service agreements to enact more privacy, better transparency, and increased protections while also being simpler to read and digest. One of the primary features of the new agreements is that Microsoft pledges not to use your personal content to target advertising. “We do not use what you say in email, chat, video... Read more...
Oh Verizon Wireless, must you be so nosy? It's one thing for the government to spy on our every movement under the guise of great justice and all that jazz, but in attempt to fatten shareholder's wallets, Verizon is "enhancing" its Relevant Mobile Advertising program by spying on its customers and selling their usage habits to partners with relevant wares to sell. "In addition to the customer information that's currently party of the program, we will soon use an anonymous, unique identifier we create when you register on our websites," Verizon has begun telling its customers, according to the Los... Read more...
Facebook has long been a major competitor to Google from many different respects, and now, things are set to heat up even more. It's being rumored that at the company's F8 conference to be held later this month, the veil will be taken off of its mobile ad network. This is something that's been rumored for a long time, and given this rumor comes from multiple sources, it'd be more surprising at this point if a mobile ad network wasn't announced. The move will be a common-sense one for Facebook to make. At last check, more than half of its ad revenue comes from mobile, so of course the company would... Read more...
Ever have a funny feeling you're being watched? You're not being paranoid, you're just savvy to the way things work in the Internet era. Between Uncle Sam keeping tabs on your communications to Google trying to learn what makes you tick so that it has something to sell advertisers, you are indeed being watched. With regards to Google, the sultan of search updated its terms of service (ToS) to make clear that it looks at and analyzes user content and email so that it can offer up ads that might be of more interest, custom search results, and other benefits. "Our automated systems analyze your content... Read more...
Twitter's job over the course of the next six months is to figure out how to inject 15 new ad types into its microblogging service without turning users away. Reportedly that's the plan, as Twitter finds itself under increased pressure to prove to investors that it can leverage a successful ad platform and become a profitable company. The social network also must convince businesses and mobile game developers that Twitter is a viable vehicle for advertising goods. That chance will come soon, as the first batch of ads will be released in just a few weeks, The Wall Street Journal reports. Those initial... Read more...
Microsoft's newly appointed CEO may have received near-universal praise, but that doesn't mean that things are completely rosy internally. As these events always tend to do, there are at least a few folks who aren't exactly thrilled with the way the decision went down. Due to that, a few key executives are heading for the exits at Microsoft, with Tony Bates and Tami Reller leaving the firm in short order. A similar exit happened at Yahoo once Marissa Mayer was installed as CEO. Word on the street has it that Mr. Bates was a contender for the Microsoft CEO title, and once he was skipped over, he... Read more...
Over the past couple of months, Google's made it super-clear that it takes advertising from all angles very seriously. On the "bad ad" front, the company made its New Years' resolution to crack down on bad (eg: scammy) ads public last month, and a mere day later, reports came out that it had removed two Google Chrome extensions from its app store for serving unexpected ads to its users. Believe it or not, though, it's not only the viewer that needs to be protected; sometimes, the advertiser themselves do, too. When a company decides to spend money on advertising, it wants the assurance that, at... Read more...
When you think of luxury cars, Kia probably isn't a brand that comes immediately to mind. You might even associate Kia with cheap automobiles, though the South Korean car maker has made strides in recent years to build a more solid reputation in the U.S. It has close ties with the NBA and in particular Blake Griffin of the Los Angeles Clippers, and come Super Bowl time this Sunday, Kia will introduce the world to its new luxury sedan, the K900. Super Bowl ads don't come cheap -- $4 million for a 30-second spot this year, plus production costs -- so run-of-mill commercials are a waste of time and... Read more...
Google has received a patent that essentially takes the incentive for a consumer to visit a business up a notch--or several notches. Traditionally, the tactics brick-and-mortar businesses have had to use to get people through the door have involved advertising sales, coupons, and offers for validated parking, not to mention paying for a prime location. Google’s idea is to allow businesses to offer free or deeply discounted transportation to literally deliver customers to a business’ front door. To a certain extent, there’s nothing new about that at all, especially in areas like... Read more...
The first of four pieces of DLC to hit Call of Duty: Ghosts is due out at the end of the month (28th for Xbox, later for other platforms), and Activision wants to make sure you understand what makes it so epic. This first DLC is called "Onslaught", and consists of four brand-new multiplayer maps, the first installment of the episodic narrative "Extinction", and a new Maverick rifle that doubles as an assault / sniper rifle. If you're a big gamer, you've no doubt found yourself in a situation where you want to game, but are unable to due to that hassle we call "real life". You might need to go to... Read more...
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