Items tagged with Advertising

Ever have a funny feeling you're being watched? You're not being paranoid, you're just savvy to the way things work in the Internet era. Between Uncle Sam keeping tabs on your communications to Google trying to learn what makes you tick so that it has something to sell advertisers, you are indeed being watched. With regards to Google, the sultan of search updated its terms of service (ToS) to make clear that it looks at and analyzes user content and email so that it can offer up ads that might be of more interest, custom search results, and other benefits. "Our automated systems analyze your content... Read more...
Twitter's job over the course of the next six months is to figure out how to inject 15 new ad types into its microblogging service without turning users away. Reportedly that's the plan, as Twitter finds itself under increased pressure to prove to investors that it can leverage a successful ad platform and become a profitable company. The social network also must convince businesses and mobile game developers that Twitter is a viable vehicle for advertising goods. That chance will come soon, as the first batch of ads will be released in just a few weeks, The Wall Street Journal reports. Those initial... Read more...
Microsoft's newly appointed CEO may have received near-universal praise, but that doesn't mean that things are completely rosy internally. As these events always tend to do, there are at least a few folks who aren't exactly thrilled with the way the decision went down. Due to that, a few key executives are heading for the exits at Microsoft, with Tony Bates and Tami Reller leaving the firm in short order. A similar exit happened at Yahoo once Marissa Mayer was installed as CEO. Word on the street has it that Mr. Bates was a contender for the Microsoft CEO title, and once he was skipped over, he... Read more...
Over the past couple of months, Google's made it super-clear that it takes advertising from all angles very seriously. On the "bad ad" front, the company made its New Years' resolution to crack down on bad (eg: scammy) ads public last month, and a mere day later, reports came out that it had removed two Google Chrome extensions from its app store for serving unexpected ads to its users. Believe it or not, though, it's not only the viewer that needs to be protected; sometimes, the advertiser themselves do, too. When a company decides to spend money on advertising, it wants the assurance that, at... Read more...
When you think of luxury cars, Kia probably isn't a brand that comes immediately to mind. You might even associate Kia with cheap automobiles, though the South Korean car maker has made strides in recent years to build a more solid reputation in the U.S. It has close ties with the NBA and in particular Blake Griffin of the Los Angeles Clippers, and come Super Bowl time this Sunday, Kia will introduce the world to its new luxury sedan, the K900. Super Bowl ads don't come cheap -- $4 million for a 30-second spot this year, plus production costs -- so run-of-mill commercials are a waste of time and... Read more...
Google has received a patent that essentially takes the incentive for a consumer to visit a business up a notch--or several notches. Traditionally, the tactics brick-and-mortar businesses have had to use to get people through the door have involved advertising sales, coupons, and offers for validated parking, not to mention paying for a prime location. Google’s idea is to allow businesses to offer free or deeply discounted transportation to literally deliver customers to a business’ front door. To a certain extent, there’s nothing new about that at all, especially in areas like... Read more...
The first of four pieces of DLC to hit Call of Duty: Ghosts is due out at the end of the month (28th for Xbox, later for other platforms), and Activision wants to make sure you understand what makes it so epic. This first DLC is called "Onslaught", and consists of four brand-new multiplayer maps, the first installment of the episodic narrative "Extinction", and a new Maverick rifle that doubles as an assault / sniper rifle. If you're a big gamer, you've no doubt found yourself in a situation where you want to game, but are unable to due to that hassle we call "real life". You might need to go to... Read more...
If there's one thing Google hates a lot, it's "bad" advertising. We're not talking about "bad" from the angle of being poor in quality or annoying (like Geico's latest TV commercials...), but rather ads designed to mislead, scam, or encourage an accidental click. While Google itself might still earn some serious dough off of these bad ads, it doesn't want to gain a reputation for not protecting its users. Yesterday, we talked about the latest steps the company's taken to crack down on bad ads, and overall, its stats are impressive. Clearing out 350 million bad ads in a single year is no small feat,... Read more...
Facebook is facing a lawsuit from two users who allege that the company's "private" messaging is anything of the sort. We've seen a number of these cases over the years, going all the way back to Google's ad-crawling for Gmail, and it's generally known that if you use a service, company's are going to attempt to monetize your input. In Facebook's case, that includes all the things you post, the things you don't post, and apparently, even your private messages. Over the past few years, Facebook has been caught handing over user information to advertisers (including names and user IDs, despite promises... Read more...
Like everyone that’s trying to make a living in the online world, Instagram is trying to crack the tough nut of monetizing its free service, but the social image-sharing site may just have figured out a solution. Many sites, such as Google, rely on ad clicks, as well as actions such as “likes”, and comments to calculate reach and the value of a given ad, banner, or campaign, but Instagram is trying something a little different. It’s looking at metrics that include reach, ad recall, and awareness, and after a small and gentle rollout of ads in users’ feeds starting... Read more...
Google has received a lot of flak with regards to how it scans user email in order to target them with ads, with Microsoft becoming the biggest critic. That company has even gone as far as to dedicate a website and advertising campaign calling-out the behavior, labeling it "scroogling", and pushing the tagline, "Don't get scroogled!" Too bad it didn't get Disney's permission to implement a Scroogled McDuck character into the campaign, huh? Well, as it turns out, while Microsoft and others find the act of scanning people's email and delivering contextual ads to be a breach of privacy and simply... Read more...
AOL, a company many probably wrote off as dead a few years ago, is actually doing quite well. The company beat expectations and posted revenue of $541.3 million, which is roughly a triple year-over-year improvement on 2012’s second quarter. The company sold about $1.1 billion worth of patents to Microsoft last year. As part of its aggressive strategy to remake itself and continue life in the black, AOL is also planning to acquire Adap.Tv, a video advertising company, for $405 million. (The deal is for $322 million in cash and $83 million in stock.) This acquisition is in line with... Read more...
As the story goes, Mark Zuckerberg tried to resist implementing ads in Facebook as long as he could, though for the world's most popular social networking site to make money, the inclusion of ads was always inevitable. Not only was it the right move from a financial standpoint, but so was focusing on mobile. Facebook's mobile ad revenue caught fire and skyrocketed 75 percent in just three months. The enormous jump in ad revenue has left doubters with little to say, and more than a little bit of egg on their heads. It might also serve as a blueprint for other companies to follow. "You're going to... Read more...
From the "Why wasn't it done sooner?" file comes word that the Web's major advertising platforms will soon be blocking ads from being seen on sites designed to distributed pirated materials. The consortium of sorts that's responsible for the movement involves the Interactive Advertising Bureau and seven participants: Google, Microsoft, Yahoo!, 24/7 Media, Adtegrity, Condé Nast and SpotXchange. If I were to burn you a copy of Adobe's or Microsoft's latest and greatest piece of software, that'd be frowned-upon. If I were to charge you for it, it'd become a criminal offense. With that perspective,... Read more...
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