Items tagged with Advertising

Users of the Chrome beta for Android are in for a bit of a treat, as the latest version has added support for "Physical Web" beacons. Don't worry if you've never heard of these, because most haven't. Google did talk about it a bit last summer, and it seems like a feature that could be incredibly useful at times. The logic behind the name of "Physical Web" is that data is distributed locally; not over the Internet. The goal is to relay information to those nearby that would prove useful. Say, for example, you're in a restaurant, and as you wait for a seat, a beacon beams the menu to your phone so... Read more...
It seems certain that we've all managed to wind up on a website at some point in time that had misleading elements, such as fake download buttons. While piracy is going to be the first thing that springs to many minds when this kind of sketchiness is brought up, it's hardly exclusive to that area. Some websites that host completely legitimate software still have misleading advertising, and let's face it: we've been dealing with it for way too long. Well, if Google has its way, we're not going to have to worry about such misleading advertising in the future. Back in November, the company released... Read more...
Through a message that's kept as succinct as possible, Apple has announced that it will be pulling the plug on the iAd App Network on June 30. If this service doesn't sound familiar, don't fret: it was designed for developers to allow advertising in their apps for other apps. If you just launched a new app, for example, you could promote it through other apps to gain exposure. A simple mechanic, but one that apparently hasn't delivered the results Apple would have liked to have seen. "The iAd App Network will be discontinued as of June 30, 2016," Apple writes. "Although we are no longer accepting... Read more...
Google might be in the midst of dealing with some EU antitrust accusations regarding its shopping platform, but that hasn't slowed it down from making worthwhile upgrades to the service. Just in time for the holidays, the company has overhauled its Google Shopping search engine, and has put a major emphasis on mobile shopping, as the company has monitored some massive growth there in recent years. Because mobile shoppers tend to shop in quick bursts, Google has designed its new interface to complement that. At home, it's more comfortable looking into a big screen and browse, whereas on-the-go,... Read more...
YouTube has been planning to introduce subscriptions to remove advertisements from its website for quite some time, and it seems we're on the verge of it finally rolling out. Yesterday, the company sent out an email to content providers requesting them to agree to updated terms; if they fail to do so, their videos will either stop being monetized, or stop being shown in the US. In the email, it's noted that 95% of partners have signed up so far, and given the side-effects of not doing so, that's not too much of a surprise. If you happen to be a YouTube content creator, you'll want to log in before... Read more...
As with many things, there are both good ways and bad ways to go about advertising. Unfortunately, far too many opt for the latter - especially when your options are limited. The latest culprit is AT&T, which has begun taking advantage of those using its free Wi-Fi hotspots by injecting ads into websites they visit. Right now, some of you might be thinking, "Well, you're using AT&T's free service. It has a right to monetize it.", and that's true. But if there's one thing we've learned from corporations in recent months (or years, for that matter), user security and experience tend to not... Read more...
Amazon is the latest major tech company to kick Adobe's Flash platform to the curb. Effective September 1, 2015, the world's most popular online retailer will no longer accept Flash-based advertisements on its main site or through it's third-party Amazon Advertising Platform (AAP), the company announced this week. Interestingly, it's not Flash's history of security woes that prompted Amazon's decision. "This is driven by recent browser setting updates from Google Chrome, and existing browser settings from Mozilla Firefox and Apple Safari, that limits Flash content displayed on web pages," Amazon... Read more...
Adobe's Flash platform is running out of friends. You may recall that a few weeks ago Mozilla disabled Flash by default in its Firefox browser due to the discovery of multiple critical vulnerabilities, and around the same time, Facebook's chief security officer urged Adobe to set a kill date for its buggy API. Expect more of those sentiments following a recent week long attack on Yahoo's ad network. Security outfit Malwarebytes discovered the "malvertising" campaign, which kicked off on July 28. It involved hackers purchasing ads across Yahoo's various sites and then injecting them with malicious... Read more...
Streaming music services are getting creative with their advertising spots, making sitting through commercials a little more tolerable for listeners. One of those ads is the Sponsored Listening hour, in which listeners interact with an ad in exchange for an hour of uninterrupted listening. This week, Pandora is taking the service out of Beta and giving advertisers some extra features for engaging customers.  While the idea of bigger, better advertising might not be thrilling, it doesn’t hurt to have a better experience for the 15 seconds or so you’ll spend to get that free hour. One of the... Read more...
If you've never watched a 360-degree video on YouTube, you should check one out, they're pretty nifty. They're so neat that Google is extending the functionality to advertisers so they can deliver more immersive ads on Chrome and the mobile YouTube app for Android and iOS devices, the company announced in a blog post today. For advertisers wondering why they'd want to go through the bother of making a 360-degree video, Google is quick to point out that existing campaigns that have been testing the feature have been "impressive" so far. Providing some empirical data to the claim, Google says that... Read more...
We’ve already told you about Microsoft’s multi-million-dollar ad campaign that will kick off the launch of Windows 10. The Redmond, Washington-based software giant got the ball rolling with its "10 Reasons to Upgrade to Windows 10: IT'S FAMILIAR” ad late last night. However, Microsoft is also breaking out the big guns with a series of five new ads that are sure to may you go “awwwwwww.” That’s right, Microsoft has resorted to using adorable babies to promote Windows 10, and it just might work – heck, anything is better than this trainwreck. Microsoft is touting a new generation of Windows users... Read more...
We're in the homestretch now, folks! In just nine days, Microsoft will launch Windows 10 and begin doling out free upgrades to registered Windows 7 and Windows 8.1 users in waves. Make no mistake, this is a big launch for Microsoft, as it can ill afford to release another OS that lands to heavy criticism the way Windows 8 did. To help avoid that, Microsoft's message in a new ad campaign is that you should upgrade to Windows 10 because "it's familiar." It's a simple message that provides the foundation for the 46-second clip titled "10 Reasons to Upgrade to Windows 10: IT'S FAMILIAR," and it's one... Read more...
As we integrate more and more digital devices into our lives, are we becoming more stupid? Not so, according to some Microsoft research. In fact, the company believes that because of our digital gluttony, our brains have evolved to allow us to process lesser-important information quicker than ever. Lacking attention spans is a major concern of advertisers, because if someone looks at an ad for less than a second, it's not going to have much of an impact. Or at least that's what Microsoft believed before it set out to do its research. It now believes that even those who use multiple screens still... Read more...
The mobile ad space is expected to grown to nearly $69 billion this year, which would be triple the amount that advertisers spent just two years ago. With all that money up for grabs, there's a war brewing between mobile operators and companies like Google and Yahoo that benefit from ads. Mobile operators want a piece of the piece, so several of them are reportedly planning to block mobile ads on their networks. Apparently the grand plan is to force Google into sharing the revenue it generates from mobile ads. Google currently enjoys the lion's share of mobile ad dollars, collecting $60 billion... Read more...
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