Items tagged with Advertising

As we integrate more and more digital devices into our lives, are we becoming more stupid? Not so, according to some Microsoft research. In fact, the company believes that because of our digital gluttony, our brains have evolved to allow us to process lesser-important information quicker than ever. Lacking attention spans is a major concern of advertisers, because if someone looks at an ad for less than a second, it's not going to have much of an impact. Or at least that's what Microsoft believed before it set out to do its research. It now believes that even those who use multiple screens still... Read more...
The mobile ad space is expected to grown to nearly $69 billion this year, which would be triple the amount that advertisers spent just two years ago. With all that money up for grabs, there's a war brewing between mobile operators and companies like Google and Yahoo that benefit from ads. Mobile operators want a piece of the piece, so several of them are reportedly planning to block mobile ads on their networks. Apparently the grand plan is to force Google into sharing the revenue it generates from mobile ads. Google currently enjoys the lion's share of mobile ad dollars, collecting $60 billion... Read more...
Take a look around and you'll see we're living in a mobile world -- at every turn is someone paying more attention to their smartphone than their surroundings. What you don't see are the dollars floating through the air from users clicking on or viewing ads. It's a lucrative business, and Amazon intends on cashing in through a new advertising platform for mobile app developers. Developers who participate in the program will be allowed to promote their apps on Android smartphones and tablets, and also Amazon-brand tablets that run custom versions of Android (Fire OS). Campaigns start at $100, and... Read more...
In its latest AdWords blog post, Google delves deep into how it's making its advertising platform better for the future, and also gives us an update on what devices people are using to conduct their searches. From the blog post: "And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." No one should be surprised that mobile search is big business, but to learn that more people now search on their phones versus their desktop or notebook? If you're... Read more...
And now we cannot even trust critics and reviewers! Jay Gentile, a man based in California who is said to be the operator of a number of sites that sell 4-star and 5-star reviews to Amazon sellers (among them buyazonreviews.com and buyreviewsnow.com) is the target of a lawsuit filed by Amazon in an effort by the mega-retailer to crack down on fake reviews. Other "John Does" also believed to be involved in such practices are alluded to in the suit as well. Filed Wednesday in King County Superior Court in Washington state, the Amazon lawsuit accuses Gentile and the John Does of trademark infringement,... Read more...
Overly Paranoid Rob Lowe, Crazy Hairy Rob Lowe, Super Creepy Rob Lowe... thanks in no small part to complaints made by Comcast to the National Advertising Division (NAD), these most unwelcome guests who came into many of our homes via television throughout the 2014-15 NFL season are mostly likely being shown the door (and good riddance, Meathead Rob Lowe!). Taking issue with the "Don't be like this me" statements made by their team of "this me" Rob Lowes, Comcast challenged DirecTV's claims of superiority with regard to better signal reliability, picture quality, customer satisfaction, and sports... Read more...
Anyone who has carried a smartphone of any stripe has come up against the question at some point: Do I shell out for the pay-for version of [insert whatever app name applies to you here, friend reader], or should I keep my money by installing the advertising-sponsored version instead and suffer a few (or more than a few) tap-through ads? Typically, the decision taken comes down to a few distinct factors...the nature of the app, the amount of use it is likely to get, or — in some rare cases — the price of the pay-for version. A new study published this week, though, reveals that the so-called "Free"... Read more...
Purchasing a new laptop can sometimes be a chore. For starters, simply finding one that's "right for you" takes time and effort, and once you do find it, you know that the "chore" part isn't over. Once you get that baby home, you'll have to begin mentally preparing yourself for the inevitable bloatware removal. Bloatware is nothing new, and by this point, it's a given. Our notebooks could be more expensive if not for bundled apps, so for some, taking a few minutes to uninstall whatever's included might not seem like a bit deal. However, it's been discovered that Lenovo has been pushing boundaries... Read more...
As a result of a new deal between Google and Twitter, we'll soon be seeing tweets pop up in Google searches just like all other results, if the content is relevant. For Twitter, this is a big move to help bring more people to the site, and generate more pageviews for advertisers, while for Google, it improves its spidering in order to provide more relevant results. Prior to this deal, Google had to spider Twitter like most other sites, which doesn't give it the accuracy or speed that the company aims for. While it might catch wind of a popular tweet at some point, it's unlikely to be snatched and... Read more...
Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a MacBook Air to show that it doesn't bend like the Yoga 3, and then takes off running. It's a hidden video camera campaign created in partnership with agency DigitasLBI, UCB Comedy, and online comedy network Above Average. The goal is to introduce the Lenovo brand and Yoga 3 laptop to a Millennial... Read more...
It looks like Google is soon to get some serious competition in the advertising space, as the Wall Street Journal is reporting that Amazon has something cooking. Called "Amazon Sponsored Links", Amazon's advertising solution would take Google's AdWords head-on, where relevant ads would be displayed based on the context of a search. Amazon's target: Google AdWords Google's advertising platforms make up a huge portion of its overall revenue, and Amazon happens to contribute a fair bit to that. You'd be hard-pressed to search for a product on Google and not see an Amazon link up top, and further,... Read more...
Privacy has become an incredibly hot topic in the tech world as cloud computing and online services of many kinds proliferate rapidly while concerns of snooping by the U.S. government escalate. To engender some good faith from its throngs of customers, Microsoft has revamped its service agreements to enact more privacy, better transparency, and increased protections while also being simpler to read and digest. One of the primary features of the new agreements is that Microsoft pledges not to use your personal content to target advertising. “We do not use what you say in email, chat, video... Read more...
Oh Verizon Wireless, must you be so nosy? It's one thing for the government to spy on our every movement under the guise of great justice and all that jazz, but in attempt to fatten shareholder's wallets, Verizon is "enhancing" its Relevant Mobile Advertising program by spying on its customers and selling their usage habits to partners with relevant wares to sell. "In addition to the customer information that's currently party of the program, we will soon use an anonymous, unique identifier we create when you register on our websites," Verizon has begun telling its customers, according to the Los... Read more...
Facebook has long been a major competitor to Google from many different respects, and now, things are set to heat up even more. It's being rumored that at the company's F8 conference to be held later this month, the veil will be taken off of its mobile ad network. This is something that's been rumored for a long time, and given this rumor comes from multiple sources, it'd be more surprising at this point if a mobile ad network wasn't announced. The move will be a common-sense one for Facebook to make. At last check, more than half of its ad revenue comes from mobile, so of course the company would... Read more...
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