Items tagged with Advertising

Streaming music services are getting creative with their advertising spots, making sitting through commercials a little more tolerable for listeners. One of those ads is the Sponsored Listening hour, in which listeners interact with an ad in exchange for an hour of uninterrupted listening. This week, Pandora is taking the service out of Beta and giving advertisers some extra features for engaging customers.  While the idea of bigger, better advertising might not be thrilling, it doesn’t hurt to have a better experience for the 15 seconds or so you’ll spend to get that free hour. One of the... Read more...
If you've never watched a 360-degree video on YouTube, you should check one out, they're pretty nifty. They're so neat that Google is extending the functionality to advertisers so they can deliver more immersive ads on Chrome and the mobile YouTube app for Android and iOS devices, the company announced in a blog post today. For advertisers wondering why they'd want to go through the bother of making a 360-degree video, Google is quick to point out that existing campaigns that have been testing the feature have been "impressive" so far. Providing some empirical data to the claim, Google says that... Read more...
We’ve already told you about Microsoft’s multi-million-dollar ad campaign that will kick off the launch of Windows 10. The Redmond, Washington-based software giant got the ball rolling with its "10 Reasons to Upgrade to Windows 10: IT'S FAMILIAR” ad late last night. However, Microsoft is also breaking out the big guns with a series of five new ads that are sure to may you go “awwwwwww.” That’s right, Microsoft has resorted to using adorable babies to promote Windows 10, and it just might work – heck, anything is better than this trainwreck. Microsoft is touting a new generation of Windows users... Read more...
We're in the homestretch now, folks! In just nine days, Microsoft will launch Windows 10 and begin doling out free upgrades to registered Windows 7 and Windows 8.1 users in waves. Make no mistake, this is a big launch for Microsoft, as it can ill afford to release another OS that lands to heavy criticism the way Windows 8 did. To help avoid that, Microsoft's message in a new ad campaign is that you should upgrade to Windows 10 because "it's familiar." It's a simple message that provides the foundation for the 46-second clip titled "10 Reasons to Upgrade to Windows 10: IT'S FAMILIAR," and it's one... Read more...
As we integrate more and more digital devices into our lives, are we becoming more stupid? Not so, according to some Microsoft research. In fact, the company believes that because of our digital gluttony, our brains have evolved to allow us to process lesser-important information quicker than ever. Lacking attention spans is a major concern of advertisers, because if someone looks at an ad for less than a second, it's not going to have much of an impact. Or at least that's what Microsoft believed before it set out to do its research. It now believes that even those who use multiple screens still... Read more...
The mobile ad space is expected to grown to nearly $69 billion this year, which would be triple the amount that advertisers spent just two years ago. With all that money up for grabs, there's a war brewing between mobile operators and companies like Google and Yahoo that benefit from ads. Mobile operators want a piece of the piece, so several of them are reportedly planning to block mobile ads on their networks. Apparently the grand plan is to force Google into sharing the revenue it generates from mobile ads. Google currently enjoys the lion's share of mobile ad dollars, collecting $60 billion... Read more...
Take a look around and you'll see we're living in a mobile world -- at every turn is someone paying more attention to their smartphone than their surroundings. What you don't see are the dollars floating through the air from users clicking on or viewing ads. It's a lucrative business, and Amazon intends on cashing in through a new advertising platform for mobile app developers. Developers who participate in the program will be allowed to promote their apps on Android smartphones and tablets, and also Amazon-brand tablets that run custom versions of Android (Fire OS). Campaigns start at $100, and... Read more...
In its latest AdWords blog post, Google delves deep into how it's making its advertising platform better for the future, and also gives us an update on what devices people are using to conduct their searches. From the blog post: "And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan." No one should be surprised that mobile search is big business, but to learn that more people now search on their phones versus their desktop or notebook? If you're... Read more...
And now we cannot even trust critics and reviewers! Jay Gentile, a man based in California who is said to be the operator of a number of sites that sell 4-star and 5-star reviews to Amazon sellers (among them buyazonreviews.com and buyreviewsnow.com) is the target of a lawsuit filed by Amazon in an effort by the mega-retailer to crack down on fake reviews. Other "John Does" also believed to be involved in such practices are alluded to in the suit as well. Filed Wednesday in King County Superior Court in Washington state, the Amazon lawsuit accuses Gentile and the John Does of trademark infringement,... Read more...
Overly Paranoid Rob Lowe, Crazy Hairy Rob Lowe, Super Creepy Rob Lowe... thanks in no small part to complaints made by Comcast to the National Advertising Division (NAD), these most unwelcome guests who came into many of our homes via television throughout the 2014-15 NFL season are mostly likely being shown the door (and good riddance, Meathead Rob Lowe!). Taking issue with the "Don't be like this me" statements made by their team of "this me" Rob Lowes, Comcast challenged DirecTV's claims of superiority with regard to better signal reliability, picture quality, customer satisfaction, and sports... Read more...
Anyone who has carried a smartphone of any stripe has come up against the question at some point: Do I shell out for the pay-for version of [insert whatever app name applies to you here, friend reader], or should I keep my money by installing the advertising-sponsored version instead and suffer a few (or more than a few) tap-through ads? Typically, the decision taken comes down to a few distinct factors...the nature of the app, the amount of use it is likely to get, or — in some rare cases — the price of the pay-for version. A new study published this week, though, reveals that the so-called "Free"... Read more...
Purchasing a new laptop can sometimes be a chore. For starters, simply finding one that's "right for you" takes time and effort, and once you do find it, you know that the "chore" part isn't over. Once you get that baby home, you'll have to begin mentally preparing yourself for the inevitable bloatware removal. Bloatware is nothing new, and by this point, it's a given. Our notebooks could be more expensive if not for bundled apps, so for some, taking a few minutes to uninstall whatever's included might not seem like a bit deal. However, it's been discovered that Lenovo has been pushing boundaries... Read more...
As a result of a new deal between Google and Twitter, we'll soon be seeing tweets pop up in Google searches just like all other results, if the content is relevant. For Twitter, this is a big move to help bring more people to the site, and generate more pageviews for advertisers, while for Google, it improves its spidering in order to provide more relevant results. Prior to this deal, Google had to spider Twitter like most other sites, which doesn't give it the accuracy or speed that the company aims for. While it might catch wind of a popular tweet at some point, it's unlikely to be snatched and... Read more...
Never take a broken product from a stranger, even that stranger appears to be an employee in a kiosk at your local mall. Shoppers who fell for a prank intended to promote the Lenovo's Yoga 3 laptop (our full review) learned that lesson the hard way when a fake employee 'accidentally' breaks what appears to be a MacBook Air to show that it doesn't bend like the Yoga 3, and then takes off running. It's a hidden video camera campaign created in partnership with agency DigitasLBI, UCB Comedy, and online comedy network Above Average. The goal is to introduce the Lenovo brand and Yoga 3 laptop to a Millennial... Read more...
1 2 3 4 5 Next