Items tagged with advertisement

Let’s just say, the UK’s Advertising Standards Authority (ASA) would have a field day with Hardee’s/Carl’s Jr. ads. The ASA this week came out with guns blazing in an attempt to cut down on the objectification of women in media, and smartphone maker Kazam was the unlucky recipient of a headshot. The ad for the Tornado 348 smartphone, which Kazam claims is the world’s thinnest smartphone, actually places more of an emphasis on model/actress Camilla Hansson than the smartphone in question. The commercial starts off with Ms. Hansson walking around in her skivvies, caressing her body as she slowly... Read more...
For every great, long-lasting startup that goes on to revolutionize the world, there are hundreds -- if not thousands -- that never make it beyond the drawing board. In today's world, however, simply "making it" once isn't good enough. Particularly in the rough-and-tumble technology sector, companies have to continue proving themselves time and time again, or else they risk losing all of the ground they've gained to incoming rivals. If you need proof, just look at the market share numbers for Nokia and BlackBerry from 8 years ago, and compare them to now. Similarly, Dell has found itself at the... Read more...
Commercials and DVRs don't really mix. Honestly, snagging a DVR is one of the best things you can do if you've no interest in sitting through ads. And somebody in the business knows it. Dish Network subscribers will now get the feature viewers have been waiting for since the beginning of television -- the choice to automatically skip over commercials. The new "Auto Hop" capability for the Hopper whole-home HD DVR system is being activated today, and it allows customers to skip all commercials for most recorded primetime HD programs shown on ABC, CBS, FOX and NBC when viewed the day after airing.... Read more...
Intel plans to geek out at this year's Super Bowl. The company plans to use the Super Bowl's wide appeal to call attention to its all new 2010 Intel Core processor family. Today, Intel announced that it will be the title sponsor of the post-game show on CBS. Intel will also appear as an individual Super Bowl advertiser, representing the first time Intel has advertised during the game in over a decade. This year, Intel will debut two new commercials over three 30-second spots. The first of the commercials will air during the fourth quarter of the game on February 7th. The other two 30-second spots... Read more...
An upcoming issue of Entertainment Weekly’s print magazine will feature a video advertisement that plays on an embedded video player. The ad’s package will likely remind you of the heavy-paper packaging found in the novelty greeting cards that play sound. The player will have a roughly two-inch screen with a speaker embedded below it. Similar to the greeting cards, the ad will start playing automatically when the page flips open. The player is scheduled to run ads for CBS shows and Pepsi. CBS and Entertainment Weekly have billed the video advertisement as the first to ever appear in a print magazine.... Read more...