Items tagged with 'Ads'
Laptop Hunters Ads Adds Value (Perception)
Microsoft's Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That's been the key point in Microsoft's ads, that there are more choices and lower prices among Windows PCs. The data from BrandIndex shows that Apple's value score... Read More
Google Launches "Interest-Based" Ads
On Wednesday, Google unveiled what it called "interest-based" advertising. In reality, what they really unveiled was behaviorally targeted ads. And that has some privacy advocates crying foul. The "interest-based" ads will initially appear on YouTube and other Google partner sites. Here's the reason behind the initiative;... Read More
VUDU leads the pack in VOD HD Titles
Vudu, a Video On Demand (VOD) service with a claimed over 1,100 HD titles available, supposedly leads Apple TV, Netflix, and Xbox Live for the broadest selection of HD movie content. We just like the looks of their player on its own but there's more to like here.As a Vudu user you have the option of viewing your selections... Read More
New Sharkoon Stereo Headset (Not Just) 4 Gamers
Sharkoon "Rush" Headset: Versatile stereo-headset for use with analogue audio sourcesSharkoon is expanding its "Rush" product line designed specifically for gamers with a versatile stereo gaming headset. The Sharkoon Rush Headset has a stylish design and high-quality workmanship. In addition to the striking Rush-Logo on... Read More
Undergrads Develop and Commercially Release Game
A new commercial PC game came out two days ago from a brand new game development and publishing company. The game is called CellZenith and the company is called Faramix Enterprises. What make this a unique story is not actually the game (full disclosure: we've not played the game, so we cannot comment intelligently about... Read More
Millionheads is a Magic Eight Ball of Indecision
Crowdsourcing just got a new outlet today with the social polling site, millionheads. The millionheads site is positioning itself as a sort of magic eight ball of personal indecision. But instead of relying on the random, one-in-twenty, and often out-of-context responses of the Mattel toy, responses to millionhead user... Read More
Game Promotion Leads to Gridlock
Gasoline being given away? In this age of $4 a gallon gasoline in the U.S., and much higher prices in Europe and elsewhere, would you riot over it? All right, it wasn't a riot, but it sure as heck was gridlock.Electronic Arts was trying to promote the Mercenaries 2: World in Flames game. And the promotion... Read More
Poor ISP Service Leads to Arrest
No, no one at the ISP was arrested, so strike that from your mind. In this case, it was Carol Sinclair, a 53-year-old Halifax actress and playwright. Her service went down, and in a typical finger-pointing episode, the ISP pointed a finger at her PC, and she pointed at the ISP. Eventually, she lied to... Read More
Microsoft to Try "Going Hip" with Seinfeld Ads
Let's be honest: even if you use a PC you have to admit the Apple "Get a Mac" ads are hip, funny, and clever. Despite our PVR, we will stop in the middle of a commercial skip and watch a new "Get a Mac" ad. The latest "Get a Mac" ad, "Off the Air," ratchets up the rhetoric somewhat by saying that "fear of switching is the... Read More
HP, Intel, and Yahoo!'s Heads Are in the Clouds
If you have any doubt that cloud computing is the next wave of remote and distributing computing and is poised to make major inroads into both the enterprise and consumer markets, then don't tell HP, Intel, or Yahoo!--who all just joined together in an initiative to create a "global, multi-data center, open source test... Read More
Most Users Okay With Ads in Free Online Video
In the latest results from market research company, Ipsos's quarterly study of the U.S. online video market, Ipsos found that most users are willing to accept advertising within free, online video content. The percentage of folks who find the inclusion of advertising in their free streaming or downloaded videos acceptable,... Read More
Over 8 Million Firefox 3 Downloads in 24 Hours
Despite running into a few glitches at the start of the record-setting attempt for the most software downloaded in 24 hours, approximately 8.3 million full copies of Firefox 3 were downloaded during the first 24 hours of its availability. The Mozilla folks are working with the blokes from Guinness World Records to determine... Read More
Mother Pleads Not Guilty in MySpace Suicide Case
You probably remember the Megan Meier case, in which a teenage girl committed suicide after a MySpace romance went bad. The romance itself and the boy involved were in fact fictional, perpetrated as a vindictive prank by the mother of a former friend who lived down the street.A Missouri woman who prosecutors say drove a... Read More
Whoopee! PS3 to Get Dynamic In-Game Ads
Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.In-game ads firm IGA Worldwide has secured a multi-year... Read More
Twitter Japan Launches, WIth Ads
Why give them the opportunity to get used to an ad-free experience? Twitter Japan is launching, but unlike the U.S.-based version, with ads from Day One.In a conversation Tuesday evening, Joi Ito of Digital Garage, the Japanese company Twitter tasked with some of the Japanese localization, told me that Twitter decided... Read More
Yahoo! Outsourcing Search Ads to Google
How about that? Microsoft gave Yahoo! a hard deadline, and Yahoo! fires back, outsourcing Search Ads to Google. Granted, it's a limited trial.The test will last up to two weeks and involve no more than 3% of Yahoo's Web search queries, the Sunnyvale, Calif., Internet company said. It is designed for Google and... Read More
Nine Inch Nails Uploads Album to Torrent Sites
Nine Inch Nails has released its new album, Ghosts I-IV, online and in a somewhat Radiohead-eque way. You'll recall Radiohead released its In Rainbows album with "you" naming the price. Nine Inch Nails doesn't go quite that far, but it's still the sort of experimentation more bands should be trying with digital distribution... Read More
Gaming Headset: 30,000 Pennies For Your Thoughts
San Francisco-based Emotiv has developed a headset that that can read and interpret brainwave activity and translate it into video game commands. It's called the Epoc. It is hoped that the device will make the emotional responses of characters to situations in games and virtual worlds more realistic. "If you laughed or... Read More
Amazon.com Adding Games to Software Downloads
When Amazon.com opened its software download service in early January, it seemed curious that they would create a downloader app if they didn't have something larger in mind. A job posting on Gamasutra suggests Amazon will soon start a PC game download store to compliment Unbox, its video-on-demand service, and the site's... Read More
Internet Ads Grow; Google Stumbles A Bit
IDC reports that Internet advertising revenue grew by 27% in 2007 from the same period the previous year, totaling a whopping $25.5 billion overall. One interesting tidbit in the report is that Google's net market share in the United States declined 0.5 percentage points, the first decline in two years... Read More
Your Opinion Of Apple's Windows 7 FUD Ads?