Matrox In The New Millennium

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Matrox In The New Millennium

     
Over the past few months Matrox has introduced new products which have been scoring very well as top performers in 2D, 3D and Multimedia. Based on their new G400 chipset, these products were a bit of a pleasant surprise, in terms of their raw power and image quality, to the hard-core gaming community. We decided to have a quick chat with Kamran Ahmed - Product Marketing Manager at Matrox, about their robust technology and what the future holds.


     
Dave:
We'd like to understand the product life, that Matrox views is left in the current technology, namely the G400 series. We've heard about the Marvel G400-TV, your multi-featured graphics/video editing board, are there any follow on products coming based on the same architecture?

Kamran:
With the incredible support that features such as Environment-Mapped Bump Mapping and DualHead Display have received from game developers, we anticipate the G400 series will be the flagship for the graphics industry well into the millennium. DualHead display also adds extra appeal for the business user who wants the convenience of multiple display. And the video editing features of the Marvel G400-TV provide added functionality for the home and business user who wants more from the graphics card they buy for family entertainment. All these features appeal to multiple markets and are still unique to G400 based products making them future-proof.

Of course we plan to build on this success - just as the G400 chip technology was based on the G200 chip, we'll continue to expand upon our knowledge and experience to make improvements and offer new products which better serve the consumer.


Dave:
We were very pleased with the performance and image quality of the G400MAX when we reviewed it here at HotHardware. How has the product been doing for Matrox in the retail and OEM sector? Are there any new OEM deals on the horizon?


Kamran:
The Matrox G400 series has been received extremely well by consumers and also in the OEM sector. Our online store has had unsurpassed success with both of these products. Since it's announcement, the Matrox Millennium G400 has received incredible OEM and SI support. Hewlett-Packard, Dell, Siemens and IBM have all selected Matrox Millennium G400 Series graphics cards to power their next generation high-performance systems and more will follow as OEMs are authorized to make announcements based on next generation processors and chipsets.

Dave:
What is your target market for the G400 series? The entire Value to Performance spectrum or just high end?

Kamran:
The great thing about the G400 chips series is that it amalgamates a set of features that allow it to cater to multiple markets. Taking DualHead as an example, it is a blessing for the corporate user as it increases productivity while providing an inexpensive means to recycle older/smaller monitors. For the gamer, DualHead (multi-monitor) gaming is going to revolutionize the gaming experience and you'll see a ton of games supporting it in the upcoming months. For the home user, DualHead DVD-Max and enhanced TV-out quality offer a new dimension to home entertainment on the PC. For the Video enthusiast, having the ability to view a full screen real-time preview of their project is a feature that was previously only available in expensive high end editing solutions. For the desktop publisher and photoshop user, the DualHead zoom and multi-monitor features are the best thing that happened to their computer since high res support... I think you get my point. The feature set of the G400 give it a competitive advantage in most (if not all) desktop level market segments.


Dave:
One area that the G400 took a little abuse on in the early days was OpenGL performance. With the recent release of the "TurboGL" driver set, we have seen a huge increase in performance under this environment. Are there any further enhancements due for the OpenGL driver? Is the Matrox software team actively working on wringing out a few more frames per second under OpenGL titles?


Kamran:
We're always working on further enhancement to our drivers, including our full OpenGL ICD. The TurboGL driver along with the OpenGL ICD provides solid and performant OpenGL support to the game enthusiast and the professional OpenGL application user.


Dave:
OK, on to the real meat here? :-) What is next for Matrox? There must be a "G500" in the wings. Can you comment on that?



Kamran:
Like any successful company, we're always working on new products - it's the only way to stay competitive. You can be certain that Matrox's multiple design teams are already working actively on new products and you'll always see us make a competitive offering to the market


Dave:

Obviously Matrox is a little "tight-lipped" about their next generation technology. We weren't able to squeeze any more out of them! I guess we'll just have to wait a while longer and see. I'm willing to bet the G500, or whatever it will be called, will be a force to be reckoned with.



Thanks for your time Kamran! You are a great sport! We wish you and your team the best of luck on whatever is next! Go M-A-T-R-O-X!!


-Dave Altavilla
www.HotHardware.com

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