eBay Snaps Up Price Comparison Site Decide.com
So, what's in it for eBay?
"Over the past year, we began experimenting with eBay and discovered an exciting opportunity to apply our team’s strength in data and predictive analytics to help over 25 million eBay sellers make smarter decisions and be more successful," Decide.com said in a FAQ page announcing the acquisition.
The entire Decide.com team -- 26 employees in all -- will join eBay in its new Seattle-area offices. They will presumably switch their focus to building marketplace tools for eBay sellers, ones that might help them decide if an auction is the best route for any given product or if they should use a better picture for their product, among other functions. Beyond that, eBay hasn't revealed exactly how it plans to leverage Decide.com's resources.
Financial terms of the deal have not been disclosed.