Microsoft's Zune platform has been fading from view in most accounts.
Apple is still marketing their iPod
family heavily, but Microsoft
seemingly given up on pushing the Zune
line of music players. Just like
everyone else. It has proven extremely tough to even compete with Apple
at all in the music business, and even Microsoft has all but conceded.
But that doesn't mean that Microsoft is giving up support of those who
still believe in Zune.
Along with the Windows Phone 7 launch this week, Microsoft also released
Zune Software version 4.7, which adds support for the new mobile
operating system. Zune Marketplace version 4.7 media player and
synchronization software (v4.7) is now available, which will allow any
future Windows Phone 7 handset that you purchase to sync with this PC
software. WP7 has the entire "Zune Experience" onboard, including the
Music+Video hub and he ability to stream millions of songs wirelessly
with a Zune Pass subscription in the US, UK, France, Italy and Spain.
In addition, the Zune software will serve as the Windows-based PC sync
client for the handsets allowing a user to manage and transfer their
media between PCs and Windows Phone 7 handsets. There are also a number
of exclusive extras, including:
• First Connect: provides a simple out-of-the box experience for
Windows Phone 7 customers with automatic updates to Zune content upon
• HD Streaming Video: enables instant-on HD video
streaming available on your Windows-based PC for many rented and
• Photo Sync: allows a smoother process for
transferring photos from a Windows Phone to your Windows-based PC
Media: lets users purchase music and videos through Windows Phone 7 and
sync content with their Windows-based PC
• Parental Controls &
Rating on Videos: gives parents more control of available content
streamed or downloaded to a phone
Additionally, customers in the US, UK, France, Italy, Germany and Spain
will also be able to use the Zune software to access the Zune
Marketplace – a one stop shop for music, videos and more. Customers in
the UK, France, Italy and Spain will also be able to subscribe to Zune
Pass for £8.99/9.99 to get unlimited downloads and streaming access to
the Zune music catalogue using the Zune PC software.