YouTube today launched its "Don't You Forget About Me" channel, which features clips asking for help in finding missing children from around the world. At the time of this writing, the channel has already been viewed over 12,000 times, despite just launching today.
YouTube, which was bought by search-engine giant Google (GOOG) last year, began the channel in conjunction with the International Centre for Missing and Exploited Children and the Find Madeleine Campaign, the organization devoted to finding Madeleine McCann, the English toddler who vanished from a hotel in Portugal earlier this summer.
You may recall the hit song by Simple Minds, which is the inspiration for the channel name. The song also plays on the Madeleine McCann clip.