Jenova Chen was a graduate student at USC. He wanted to design an immersive computer game that would appeal to people who don't generally consider themselves gamers. He got three indications that his game "flOw" was a great idea. First, it got 100,000 hits in a just a few weeks when posted online. Second, Sony hired his startup company to develop the game, and others, for the Playstation 3.
Third? Will Wright, the developer of the Sims franchise, has hired him away to work on his new project.
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