Yahoo! Acquires Mobile Marketing Start-Up Sparq For Its 'Deep Link' Technology
In other words, Sparq figured out an elegant way to link to a very specific spot on a mobile app from a different site; in other words, an email blast could link to an app's purchase page instead of the overall landing page.
The Sparq team will seemingly be joining Yahoo and continuing its efforts there, but obviously Yahoo wanted to prevent this deep linking tech from spreading elsewhere. Or, at least not without paying a license fee to Yahoo. It remains to be seen what all the company plans to do with so many acquisitions in the past 18 months, but we're guessing that the CEO has some sort of plan for the cobbled union of companies.