Believe it or not, Windows 7
is about to take the computing world by
storm. If all goes to plan, we'll see Microsoft's latest (and hopefully
greatest) OS on store shelves
by the time 2009 draws to a close, but it
remains to be seen who all will be jumping to upgrade
. According to
Darrel Ward, director of product management for Dell's business client
product group, he's not so sure that folks will be waiting with credit
cards out to jump on the next-gen bandwagon.
In a recent phone interview, he was quoted as saying that if there is
"one thing that may influence adoption, make things slower or cause
customers to pause, it's that generally the ASPs (average selling
price) of the operating systems are higher than they were for Vista and
XP." Of course, we're not shocked to hear that Windows 7 will be priced
higher than Vista, but considering just how gun-shy consumers are after
Vista's generally poor showing compared to XP, it's not exactly a kind
gesture on Microsoft's part.
Ward continued by noting: "In tough economic times, I think it's naive
to believe that you can
increase your prices on average and then still see a strong swell than
if you held prices flat or even lowered them. I can tell you that the
licensing tiers at retail are more expensive than they were for Vista."
He specifically proclaimed that Windows 7 Professional is expected to
be more expensive than Windows Vista Business, which Win7 Pro is
replacing. When it comes to schools and small businesses, many are apt
to hold tight rather than become an early adopter. He suggested that
some of those "may not be able to afford (the additional cost)," thus
forcing them to wait on enjoying some of Windows 7's nice new features.
To be fair, Windows 7 does have momentum on its side. RC1
generally smiled upon, and many are eager to wash their hands of
Vista's quirks and move on to a more solid, reliable OS. The question
is: are they eager enough to shell out comparatively big bucks in order
to make it happen?