In addition to the new Ultra-Portable My Passport Essential
Drives WD announced
recently, the company also redesigned the My Book
Essential and My Book for Mac Drives. The smaller and sleeker My Book Essential
and My Book for Mac desktop external hard drives now come with the new WD
software and hardware-based encryption. The new My Book Essential and My Book
for Mac drives are offered in capacities ranging from 500 GB to 2 TB.
WD Unveils Redesigned My Book Essential and My Book for Mac Drives
New WD SmartWare Software
Helping Consumers Keep Their Digital Lives Safe in One Place
LAKE FOREST, Calif., Sept. 10 -- WD (NYSE: WDC), the world's
leader in external storage solutions, today introduced its new, smaller,
sleeker My Book Essential and My Book for Mac desktop external hard drives
equipped with the new WD SmartWare software and hardware-based encryption. The
new appliances visually present consumers' data in a software control center,
providing them peace of mind that their precious photos, videos and files are
securely protected. Available now at select retailers and the WD online store
(shopwd.com), the new My Book Essential and My Book for Mac drives are offered
in capacities ranging from 500 GB to 2 TB.
According to research firm Parks Associates, the average
U.S. broadband household currently has over 120 gigabytes (GB) of digital media
and files, which is expected to grow to over 1 terabyte (TB) of data by 2013.
The accelerating shift from physical media (such as photo negatives, CDs and
DVDs) to digital media (such as digital photos, videos and downloads) means that
consumers' real lives and digital lives are increasingly overlapping. And while
70 percent of consumers back up their content, the majority of these people are
using manual, cumbersome methods such as copying and pasting to multiple CDs
and DVDs, and less than 18 percent use software that automatically and
continuously backs up their content. As a result, many consumers' digital lives
are unprotected and at risk.
When the My Book Essential drive is plugged in for the first
time, the simple and intuitive first backup process launches automatically. The
real-time visual interface of WD SmartWare software gives users a reassuring
view of their backup as it happens. After the first backup, users' files are
backed up automatically every time they change or add a file.
My Book Essential and My Book for Mac drives also feature
user-selected password protection combined with military-grade 256-bit hardware
encryption, which scrambles files before they are stored. Typically found only
on much more expensive drive systems, the encryption acts as a virtual padlock
to keep users' data safe.
"Keeping an extra copy of your digital life used to be
a painstaking, manual task undertaken only by the most expert and diligent of
users. WD's new My Book Essential and My Book for Mac external hard drives,
powered by WD SmartWare, have finally made it easy enough so that anyone can do
it," said Dale Pistilli, vice president of marketing for WD's branded
products group. "WD's new drives combine massive storage capacity, visual
backup, and hardware encryption, so consumers can now actually see their
digital life, safe in one place."
WD SmartWare software works on Windows PCs and Mac
computers. WD My Book Essential hard drives are designed for Windows-based PCs
while WD My Book for Mac drives are formatted for Mac computers and are
compatible with Apple TimeMachine, Apple's integrated backup solution.
The new My Book Essential drives are offered in capacities
of 500 GB, 1 TB, 1.5 TB and 2 TB. My Book Essential drives are available now at
select retailers and online at shopwd.com. MSRP ranges from $99.99 to $249.99
USD depending on model.
WD SmartWare software
-- Visual backup
displays that show content in categories and shows the progress of backup;
-- Automatic, continuous data backup will
instantly make a second copy whenever you add or change a file;
valuable data to its original location whether it's lost data or the file has
been overwritten; and,
data backup that allows user to set drive security, run diagnostics, manage the
power settings, and more from the WD SmartWare control center.
My Book Essential
The new WD My Book Essential and My Book for Mac drives with
WD SmartWare software feature:
sleeker, more streamlined design and elegant book-like shape that takes up
hardware encryption and password protection for peace of mind knowing that data
is protected from unauthorized access;
-- Illuminated capacity
gauge lets user see at a glance how much space is available on the drive;
-- USB 2.0
interface - for convenience and compatibility among multiple computers;
WD GreenPower Technology lowers internal
drive power consumption by up to 30 percent, a sleep mode reduces power during
idle times, and a power-saving feature turns the drive on and off with your
packaging derived from recycled materials to minimize waste;
-- Ready to
plug-and-play with Windows PCs; and,
-- 2-year limited
The My Book for Mac drives are plug-and-play ready for Mac
computer users and compatible with Apple TimeMachine.