continues to change as it grows under the ownership of Twitter
, which acquired the video sharing service back in October 2012 for a reported $30 million. Following the acquisition, Vine launched on iOS and then several months later it swung over to Android
, giving mobile users of both camps the ability to shoot and share six-second video clips. Looking to swing in a different direction, Vine just overhauled its website
for desktop users.
"Today, we’re excited to introduce a brand-new version of vine.co, which adds a bunch of new features that will help you find and discover Vine videos on the web," Vine stated in a blog post. "The first thing you’ll see when you visit the website is the Explore page, which features familiar channels like Places and Animals alongside Trending Tags and Popular Now."
In addition to those categories, which are similar to what's already available on mobile, Vine added new sections that feature hand-curated content with the intention of making it easier for desktop users to find entertaining videos and accounts.
Some outlets are calling the result of this effort a six-second YouTube equivalent. That's not entirely unfair, nor is it a bad thing. It should certainly make Daniel Tosh's life easier over at Tosh.0, as well as allow anyone with a few minutes (or hours) to kill an easy way to pass the time.