UltaViolet Reportedly Tapping Walmart To Aid In Consumer Registration, Enlightement - HotHardware
UltaViolet Reportedly Tapping Walmart To Aid In Consumer Registration, Enlightement

UltaViolet Reportedly Tapping Walmart To Aid In Consumer Registration, Enlightement

UltraViolet. Heard of it? Not surprising. It's the movie industry's big-money shot at curtailing piracy, and while loads of companies are onboard, few people have heard of it -- let alone understand it. One major factor is that Apple, a leader selling of media online, isn't onboard with the program, and these days, it's tough to win in media distribution if Apple isn't on your side. All of that aside, UltraViolet is hoping to get a major push by teaming up with a major retailer: Walmart. According to the Wall Street Journal, Walmart is talking with UltraViolet in order to bring a service to stores that will "assist customers in registering DVDs they already own with the movie industry's UltraViolet system." This would certainly be a stretch for Walmart, which has typically shied away from sophisticated extras in favor of just providing barebones, low-cost products.


But given that Walmart sells so much media, it's a good place to start. Once someone's purchase has been registered into the UltraViolet system, it can then be streamed online or downloaded to a computer, TV or mobile device without issue. Most folks aren't aware of this. The cumbersome registration process could be made easier if Walmart makes it more automated, but again, this is only one retailer. Something tells us it won't be exactly what's needed to shut down piracy as a whole, but it's a solid start.
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Once someones media has been registered into the Ultraviolet system, the MPAA will use that information to file crippling lawsuits against consumers who loan their DVDs to friend; or just against random people who registered DVDs, since the technical expertise to refute their charges will be so expensive that the courts will bring in "guilty" verdicts based entirely on the unfounded complaints lodged by MPAA lawyers.

Do yourself a favor: Treat Ultraviolet like the violation of the self-incrimination protection of the Fifth Amendment that it is.

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I keep my music to myself, and for myself. I can't make time to put my tunes into any system and~or make them available to others for scrutiny.

I have plenty of storage here to hold it all and then some. Why should I use bandwidth that I have to pay for to download my own content from the cloud when I want to see it or hear it?

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