USB 3.0 Sees Certified Product List Soar Beyond 100

Recently, we have noticed more and more USB 3.0 products hitting the market, or at least hitting a product roadmap. It definitely took some time for the protocol to gain a lot of industry support, but a lot of that has to do with the fact that USB 2.0 is still largely "good enough" for many tasks. For example, mice and keyboards won't need USB 3.0 right away; the only major product lines that can really take advantage of USB 3.0 are storage and streaming applications, where bandwidth is crucial.

But now, the USB-IF is making a pretty big deal about a pretty big milestone. Announced at the Intel Developer Forum, the USB Implementers Forum stated that nearly 120 products have passed SuperSpeed USB certification testing. 120 may not sound like a lot in the grand scheme of things, but when you think about how limited USB 3.0 is now in terms of applicable product categories, it looms larger. According to the USB-IF, certified products include motherboards, notebooks, external storage devices, storage controllers, hard disk drives, PCI Express and ExpressCard add-in cards and device-enabling silicon, and new device classes continue to emerge.

At this point, we can only imagine USB 3.0 picking up even more steam. We really think the holiday slate of notebooks will push USB 3.0 hard as a way to also push faster storage, and it couldn't come soon enough. At this point, it's hard to buy a new machine that doesn't have at least one USB 3.0 port. The sooner companies make the transition, the better.


 USB-IF Surpasses 100 Certified SuperSpeed USB Products
Intel Developer Forum San Francisco 2010

SAN FRANCISCO--(BUSINESS WIRE)--Today at the Intel Developer Forum, the USB Implementers Forum (USB-IF) announced nearly 120 products have passed SuperSpeed USB certification testing. Certified products include motherboards, notebooks, external storage devices, storage controllers, hard disk drives, PCI Express and ExpressCard add-in cards and device-enabling silicon, and new device classes continue to emerge.

    “Cost is also a key factor in new technology integration, and the aggressive volume pricing for USB 3.0 host controller will help spur adoption.”

“Since the first certified SuperSpeed USB product was announced last year at IDF 2009, we have witnessed exponential growth in the ecosystem,” said Jeff Ravencraft, president and chairman, USB-IF. “Strong support from consumers and manufacturers alike and momentum behind the technology continue to drive the industry forward as new SuperSpeed USB products are developed, tested and certified.”

“In-Stat forecasts that SuperSpeed USB, with its high throughput and low power consumption, will gain substantial market penetration in industries requiring transfer of increasingly larger amounts of data," said Brian O’Rourke, Principal Analyst, In-Stat. “Cost is also a key factor in new technology integration, and the aggressive volume pricing for USB 3.0 host controller will help spur adoption.”

Consumers worldwide have access to a broad range of highly dependable certified SuperSpeed USB products that meet their data transfer needs, and new certified products from USB-IF member companies are being introduced daily. To learn more about SuperSpeed USB technology or how to become a USB-IF member, please visit www.usb.org. 
Tags:  USB, USB 3.0, connection