Toshiba Officially Announces HD-DVD Exit

Toshiba Officially Announces HD-DVD Exit

Although as early as Saturday NHK had reported the decision by Toshiba to drop HD-DVD had already been made by Toshiba, the company did not publicly announce it - until today.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Ah, yes, rah rah.  We are helping the market develop!  Expect Paramount and Universal to announce Blu-ray plans soon (like today, guys?) and Microsoft and Toshiba to start working on those BRDA licenses.

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Obviously Microsoft is a big powerful company, but does the loss of the format war have a bigger impact on them than people realize? I'm truly curious so if someone with buisness knowledge can enlighten me I'd appreciate it!

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MS already said that if Blu-Ray wins the war, then they would produce an external drive that supports Blu-Ray. Thank goodness I stuck with Blu-Ray. I personally wouldn't own a high-def player if it wasn't for my PS3.

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Hi All,

I stood on the sidelines waiting for the dust to settle & see who was left standing. Now that it appeaes that BluRay has won, I wonder will the prices for standalone players drop. In addition, with so many standard definition disc out there I'd like to know at what rate will folk really just switch over to the Hi Def format. If all of the standalone players upconvert standard definition disc to HiDef then it should be pretty much adopted by all.

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I've see sub $200 Blu Ray drives for the PC(they don't burn BR though)!

When a player for under 2 bills is available... I'll get 1.

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My local Movie Gallery is selling all HD-DVD's 2 for $20. That is an amazing deal even if the technology is dead. 

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