It's becoming more and more common: iPad apps from pay-TV providers that
allow users to stream television that is saved on their DVR. Pay-TV
companies are facing the future of a connected universe that can easily
get most of the content they want from the Internet. So, to combat that
and prevent users from leaving all at once, they've started to create
these enticing additions to convince people to hang around. Time Warner
Cable in particular is creating a new app that runs on the iPad, but
rather than just playing DVR'd television, it's the first in the
industry to play back live TV as well.
Starting Thursday of this
week, the app will be free to download, but it will only work for
consumers who subscribe to both video and Internet service from TWC.
Just have RoadRunner Internet? You're left out. And even if you have
both, you still have to stream the content within the home while
connected to the company's cable modem via a Wi-Fi router. Rob Marcus,
the company's chief operating officer and president, has stated that the
app will play back 30 basic cable channels in HD to start, but growth
will occur over time.
Sadly, the app doesn't work as a remote
nor does it provide access to DVR'd content. This is a live TV app only.
Hopefully, the company will be adding those features later on down the
road. We have a feeling that they'll need to if they intend to truly
compete with DirecTV and the rest of the bunch.