Target Readies Target Ticket Online Video Rental Service - HotHardware
Target Readies Target Ticket Online Video Rental Service

Target Readies Target Ticket Online Video Rental Service

Target is launching its own online video rental service called Target Ticket to compete with the likes of Netflix, Hulu, iTunes, Amazon, and more direct retailer-come-content servers Walmart (Vudu) and Best Buy (CinemaNow). The service is still in beta, but it appears that some employees as well as REDcard holders have been able to participate in the beta.

TechCrunch says that Target Ticket will resemble iTunes more than Netflix or Hulu in that instead of paying a monthly subscription, you’ll be able to buy or rent movies and TV shows a la carte. Movies will cost about $14.99 or $12.99, and movie rentals will be $3.99 and $4.99. TV shows will rent for about $2.99 per episode or $34.99 for a whole season. Target has ABC, AMC, CBS, CW, FOX, FX, HBO, The WB, NBC, Showtime, Starz, and USA on board already.

Target Ticket

Target Ticket
(Image credit: TechCrunch)

You’ll ostensibly be able to play back digital content from Target Ticket on virtually any device, including gaming consoles, streaming players, mobile devices (using the Android or iOS apps), and even some TVs and Blu-ray players.

One salient feature of Target Ticket is the parental controls. There’s a kids’ section for family-friendly content, and parents can set up profiles for individuals and set controls to ensure that kids aren’t able to access anything you don’t want them to see. Profiles are protected by PIN numbers, which also makes it relatively easy yet secure to switch from one profile to another. To entice users, Target is offering 10 free movies upon signup.

Target Ticket
(Image credit: TechCrunch)

The public launch of Target Ticket is scheduled for “Fall 2013”, but according to a leaked training document, there will be a sales floor presence on October 6th and 20th.
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