T-Mobile's iPhone 5S Promotion Throws BlackBerry Under the Bus

With friends like T-Mobile, who needs enemies? That pretty much sums up how BlackBerry felt after T-Mobile sent an email to customers encouraging them to switch to Apple's iPhone 5S. What really set the Canadian handset maker off, however, was T-Mobile calling its $0 down promotion on iPhone 5S smartphones a "great offer for BlackBerry customers." Hello oncoming bus, meet BlackBerry.

John Chen, BlackBerry's new sheriff in charge, didn't take kindly to the promotion, saying in a blog post that he was "outraged" by T-Mobile's behavior

John Chen
BlackBerry CEO John Chen was "outraged" over T-Mobile's iPhone 5S promotion.

"Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone... I can assure you that we are outraged too," Chen said. "What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion."

Some BlackBerry's customers felt slighted by the promotion as well and took to Twitter to voice their displeasure. All the complaints didn't fall on deaf ears -- T-Mobile reiterated in a statement that it still carries BlackBerry phones and "as an additional courtesy to our BlackBerry customers, we will begin offering free expedited shipping of BlackBerry devices by Friday." T-Mobile also apologized for the "confusion."
Via:  BlackBerry
Comments
MCaddick 9 months ago

Seriously. BB is a dead man walking. They squandered the incredible lead they had by halting development and innovation, and let apple and then google eat their dinner, all the time not offering ANYTHING that could tempt people back.

BB10 and the new handsets were way too little, way too late by the time they got to market.

They should just sell to the highest bidder and give the remaining shareholders a small part of their investments back.

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