, billing itself as “America’s un-carrier”, is experimenting with different promotions and programs; we’ve seen a contract-less unlimited everything plan
and the JUMP
plan that lets users swap out their phones
every six months, and now the company is running a zero-down promotion.
Customers will pay nothing up front for handsets, instead making monthly payments for their devices. “The number of reasons not to switch to T-Mobile this summer is ZERO," said John Legere, president and chief executive officer, T-Mobile US (presumably with a pun-tastic relish).
Samsung Galaxy S4
The selection of devices includes Samsung
Galaxy devices, the Sony
Xperia Z, iPhone
5, and more. The complete lineup is as follows:
That’s an impressive list. Whether or not it’s worth it to customers to pay that much every month for the pleasure of using a high-end device remains to be seen, but if nothing else, consumers have some new options in the mobile market, which is refreshing.