Designed by the folks at BMW for Thermaltake, the one gripe that stuck with the original Level 10 case, was that it was gorgeous and drool-worthy perhaps but be prepared to sell that kidney, with its MSRP weighing in at $850 (they're selling for only $699 now).
So Thermaltake set out to design a more affordable follow-on product and the Level 10 GT was born. The Level 10 GT has similar design cues to Thermaltake's uber-expensive first generation chassis, but is built with a more traditional internal component housing and lower-cost materials. The GT doesn't catch your eye like the original Level 10 but it certainly still calls attention to itself more than most full towers on the market.
Then again, Thermaltake's recently released white unicorn-like version of the Level 10 GT dubbed the "Snow Edition" just might turn a few more heads