Store Employees Push Samsung Phones Over Apple iPhone Devices Two Thirds Of The Time - HotHardware
Store Employees Push Samsung Phones Over Apple iPhone Devices Two Thirds Of The Time

Store Employees Push Samsung Phones Over Apple iPhone Devices Two Thirds Of The Time

Samsung and Apple dominate the smartphone sector, but it's the former that has a sales advantage each time a 50/50 customer sets foot in a store. According to a new study by Kantar Worldpanel, "63 percent of consumers who bought a smartphone device in 1Q14 were recommended a Samsung device" in-store. That's more than double the recommendation rate for Apple, and nearly 10 times more than Nokia.

Those in-store recommendations have an impact. Of those who were recommended a Samsung device, 59 percent went ahead and bought one while most of the rest chose a different device within the Android ecosystem. Just 6 percent of consumers who were recommended a Samsung phone waltzed out of the store with an iPhone.

Phones
Image Source: Flickr (Karlis Dambrans)

It's also true that the majority of consumers research their purchase options before choosing a smartphone. According to the study, 7 out of 10 people investigated different smartphone options before buying one, and out of those 70 percent, "recommendation and advice from people were huge influencers." One in five consumers interacted with store sales assistants before going back to the store to buy, and 25 percent asked their friends for advice.

Beyond recommendations, consumers have their own ideas about what they want in a smartphone. In terms of design, screen size was the most important factor, followed by design attractiveness, quality of the materials, ability to personalize the phone, and color of the phone.
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This basically means they were good employees. 90% of the time a similarly priced Samsung phone will be more powerful than an Iphone.

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I own both Apple and Samsung products, but I find this article to be basically contradictory in its reported findings. Regardless of what product people end up buying, and both Apple and Samsung products are very good, there is an inherent contradiction in the claim that people do their own research on products before entering the store, but then allow themselves to be influenced in their final decision by store clerks. Both can't be true. Consumers who allow themselves to listen to and believe salesclerks in deciding on any given product are NOT informed consumers, and just because those folks claim they did "their own research" before entering the store does not make it true. Whatever they did before entering the store, they are flattering themselves to call it "research." A truly informed consumer marches into a store, picks up his chosen product and takes it to the cashier, shutting up any intervening salesclerks aka sales jerks who usually know nothing other than what products are paying incentives or "spiffs" that week.

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This piece comes across as a sob story for Apple. You'll have to forgive me if I don't feel sorry for a company that pays their employees nothing while it accumulates tens of billions of dollars in profit. If that weren't bad enough, Apple shelters its global profits via Ireland and other unscrupulous methods. If corporations are people, then Apple is surely guilty of treason. Never mind the fact that they continue to do business with suppliers who routinely use child labor and force their employees to work such long hours for so little pay that they've taken to suicide.

I don't see how anyone with a conscious could recommend an Apple product.

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ROFL I am a researched consumer and I generally watch and research both prices and quality of the internal components before I buy anything as well as if it is cheaper online or in store and I buy accordingly. Currently I use a Samsung device which I have had (S4) for over a year and I have not had any issues with it. The reason I bought it is because it runs on a open ended version of UNIX (Android a sub-breed of Linux, which is a custom version of the UNIX OS) Apple's OS is also a sub-breed customized version of the UNIX OS but it is a walled garden which allows no freedom of development, but a controlled only accessible OS which does not develop artistically or freely.

I plan most likely this time around on buying Samsung again although the LG3 is attractive as is the newest version of the HTC ONE, but I want the extended screen capabilities as well as the stylus capabilities for field use and business use of the Samsung Note 4. This could change though I was intending to get the last version of the same phone from HTC and through researched changed my mind although by a very slim margin because the development would be better on it, it had addable memory capabilities, and I liked the display and camera capabilities better as well.

Of course it has been rooted since just after I got it as was my HTC phone I had prior to it!

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I can buy a Samsung Galaxy 5 for the same prices as a Apple iphone 5c.... which would you pick?

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I went into a Sprint store this past weekend to look at an LG G3 and the clerk right away tried to push me to a Galaxy S5. I also asked if they had a Nexus 5 so I could compare it to the G3 hands on. They did have one but it was out back and not displayed. The Sammys are great phones. But why the push? Must be incentives.

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