Spring Shopping App Lets Your Browse Fashion Brands Instagram Style And Shop
The app will allow customers to buy from within it, with Spring keeping a small cut from each purchase. Importantly, Spring isn't enabling a platform for reviews or communications; it'll be the brand's decision to tailor all of that. Essentially, Spring is the new mall. While the mall owner is important, each brand within it is responsible for making their stores their own.
70 brands will launch initially with Spring, but that figure is slated to hit 450 by early next year. When you sign in to the app for the first time, you're given the chance to follow brands you appreciate, and from there, you'll be fed photos of items you may want to buy. It goes without saying that impulse buyers and those on reasonable budgets should probably steer clear, but it's certainly an interesting concept.