Sony Ericsson really came to play at this year's Mobile World Congress.
On top of the Xperia Pro and the PlayStation
Phone (which isn't actually
called that, for whatever reason!), the Xperia Neo was also unveiled.
It's an interesting play for SE. It's basically an Xperia Arc, but with
slightly lower-end features. We're guessing this will be sold for less
and marketed at a slightly different group of people, indicating that SE
is once again serious about competing on a number of levels in the
cellphone universe (rather than just going for one or two and hoping for
The Neo has a 3.7" (854 x 480) display, the same as the Xperia Pro. But
there's no slide-out QWERTY keyboad; instead you'll rely on an on-screen
virtual keyboard, but as you know, Android allows for all sorts of
third-party options to be installed (Swype, SwiftKey, etc.). Again
similar to the Pro, there's a 1GHz Snapdragon MSM8255 processor, a
microSD card slot, Google Android 2.3 (Gingerbread) as the operating
system, an Exmor R mobile sensor, built-in HDMI connector and a Reality
Display with Mobile BRAVIA Engine. It'll ship by the end of Q1 in Blue,
Red and Silver, but no pricing information is readily available. We also
aren't aware of any U.S. carriers signed on to carry it, but having a
few partners is vital to SE regaining share in this market, which is
already being dominated by HTC, Samsung and LG.
February 13, 2011, Barcelona, Spain – Sony Ericsson today unveils the Xperia™ neo and Xperia™ pro, the newest additions to the new generation of Xperia™ smartphones. Closely following the launch of the Xperia™ arc smartphone earlier this year, these latest smartphones also feature cutting edge technology from Sony and an exceptional multimedia experience on the latest version of the Android™ platform – Gingerbread.
As well as best-in-class imaging and display technology from Sony, the Xperia™ pro combines an optimized slide-out keyboard with smart functions to create a fast messaging experience. Featuring an ergonomically crafted keyboard, Sony Ericsson has focused on integrating the hardware with clever messaging functions for a perfect user experience. Xperia™ pro introduces the subtle but fast Type & Send functionality eliminating the need to open a dedicated app for each type of message, and Smart Keyboard that triggers predictive messaging actions automatically when the user slides out the keyboard.
Xperia™ pro is also the ideal business phone for Android fans coming complete with a set of professional functions such as syncing your email, calendar and contacts in a secure way and the pre-loaded Office Suite Pro lets consumers view and edit office documents directly on the phone.
Steve Walker, Head of Marketing, Sony Ericsson said, "We want to be a leader in Android and with Xperia™ neo and Xperia™ pro, we are now are offering excellent, innovative Android choices for consumers. These latest devices combine stunning design with state-of-the-art Sony technology and a new faster messaging experience on the Xperia™ pro, creating an entertaining smartphone experience."
The best of Sony technology once again features in both Xperia™ pro and Xperia™ neo. The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Sony's award-winning Exmor R™ for mobile sensor enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared on an HD TV in your living room via the built in HDMI-connector.
Xperia™ neo builds on the stunning design language that Sony Ericsson has become known with a unique shape that not only looks good, but is ergonomically designed to fit perfectly in the user's hand, especially when taking pictures.
Both smartphones will launch on the latest version of the Android™ platform providing access to Google Mobile Services and the myriad of applications available via the Android market. Xperia™ smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast uncompromised access to the Web with Adobe® Flash® Player to create the most entertaining smartphone experience.
Sony Ericsson Xperia™ neo – Key features
• Exmor R™. Great stills and videos even in low light
• Reality display with Mobile BRAVIA® Engine
• Built-in HDMI. Your stills and videos on HD TV
• More than 100,000 apps on Android Market
• Google™ services. At your service
The Sony Ericsson Xperia™ neo will be available in the following colours: Blue Gradient, Red and Silver.
Sony Ericsson Xperia™ pro – Key features
• Touch phone with perfect slide-out keyboard and smart functions for fast messaging
• Synch your email and edit office documents on the go
• Sony Mobile BRAVIA® Engine and Exmor R™ for mobile
• HDMI. Connect to an HD TV or a projector
• Google™ services and more than 100,000 apps on Android Market™
The Sony Ericsson Xperia™ pro will be available in the following colours: Black, Red, Silver
Sony Ericsson Xperia™ neo will be available globally in selected markets from end Q1 and Sony Ericsson Xperia™ pro from end Q2.