It simply had to happen at some point, and we guess there's no better
time for "some point" than right now. Sony
has just issued a bunch of
new 3D HDTVs, but already the company is worried about the next big
thing. And that thing is most likely glasses-free 3D. Even Sony knows
that one of the biggest barriers to seeing a boost in at-home 3D
adoption is the necessity to wear 3D glasses in order to enjoy the
content, which can become expensive for a family for four and almost
intolerable for a group watching an NFL game.
Reportedly, the company is already working on such a set. The prototype
shows 3D images without requiring users to wear 3D
glasses, though the
concept has already been tried by a number of firms, Intel included. The
main problem for Sony right now is cost; glasses-free 3D solutions are
still few and far between, and all are expensive. And moreover, there's a
distinct drop in video quality when viewing using glasses-free 3D sets.
The idea is to have consumers stand at a certain point when they look
at the screen, but current solutions aren't nearly sophisticated enough
to support high-paced action like in the NFL.
Sony Senior Vice President Yoshihisa Ishida had it right: "Seeing 3D
without glasses is more convenient. We must take account of pricing
before we can think about when to start
offering them." There's no word on when Sony will take this concept to
the retail floor, but you can bet it'll be after they sell out of those
active panel sets they're pushing so hard today.