If you've been watching television lately, you've probably heard some buzz about "Quattron." It's a new technology from Sharp that they seem really quite proud of, and now they're finally delivering it on a new range of HDTVs. The general concept is that Quattron adds a fourth sub-pixel of color (yellow) to go along with red, green and blue; in theory, this makes colors more vivid. Now, consumers can expect all AQUOS
LCD HDTVs for years to come to be based around this tech.
At this year's IFA show in Berlin, Sharp
is introducing more than 30 LCD HDTVs with the key feature being Quattron. There's the 3D model range (LE925E) as well as the LE924E, LE824E and LE814E and AQUOS NET+1. The 3D models are likely to steal the show; those will be available in 46" and 60" sizes, and they should handle 2D-to-3D conversion as well. Of course, Internet connectivity will come as part of the deal, and some units will even have 8GB of internal memory for DVR/timeshift purposes. No pricing information is available yet, but since it was introduced in Europe, we'd expect them to ship there first.
Quattron is the basis of the next generation of AQUOS LCD TVs
In spring 2010, LCD pioneers Sharp revolutionised the flat TV market
the introduction of Quattron. Today, the addition of yellow as the
subpixel colour is the basis of all AQUOS LCD TVs for the coming years.
Sharp is progressively expanding its LCD TV line-up, giving individual
model ranges the extra benefits of 3D technology and direct internet
connection. In the process, Sharp is continuing to provide the best
picture quality, innovative design, good environmental performance and
Berlin, IFA 2010. Sharp is making a big impression at this year's IFA in
Berlin, with a
line-up of more than 30 LCD TVs. The key feature of this line-up is the
Quattron technology. For AQUOS LCD TVs, the addition of yellow as fourth
colour brings improvements to both the brilliance of the picture and to
efficiency. The icing on the cake for the fourth colour is that Quattron
best 3D performance available from LCD TVs, with maximum brightness,
three-dimensional pictures and even lower energy consumption. The 3D
LE925E from Sharp is particularly impressive. This series, like the
three new series
LE924E, LE824E and LE814E, also includes AQUOS NET+1.
"In 2010, Quattron is our highlight technology. Recently, the European
committee of the EISA2 has confirmed that the addition of yellow as the
colour is the TV Innovation of the Year 2010," says Frank Bolten,
Managing Director of
Sharp Electronics Germany/Austria. "Quattron is now setting a new
standard. With this
technology, we provide an outstanding TV experience in both 2D and 3D,
guaranteeing excellent ecological performance. By the end of the year,
premium LCD TVs will feature Quattron," continues Bolten.
The AQUOS highlight at IFA 2010 is the LE925 series. Available in screen
152 and 117 centimetres, these TVs have a winning combination of
Quattron 3D, a 200 Hertz Scanning Backlight System, AQUOS Net+, a
tuner3 and 8 GB Timeshift. Its sister model the 40LE924E is available
with a screen
size of 102 centimetres. The LE824 and LE814E series are respectively
the LE822E and LE812 LCD TVs launched on the market in July. These
available in 117 and 102 centimetres respectively, also integrate the
internet interface. This feature provides users with TV websites
specially optimised for
AQUOS, such as YouTube, eBay or Facebook.
1 Internet interfaces: roughly 50 German online portals are already
optimised for AQUOS
2 European Image and Sound Association
3 HD DVB-S2, DVB-C, DVB-T