Samsung Pokes Fun at Apple Maps in Australia

Samsung Pokes Fun at Apple Maps in Australia

Thursday, December 13, 2012 - by Paul Lilly
The sly dogs at Samsung fired off a humorous cheap shot at Apple in Australia that makes fun of the whole Apple Maps fiasco. Of course, making fun of Apple and it's legion of fans isn't exactly new territory for Samsung, this one just happens to hit really close to home, especially for Australian motorists who were warned by police not to rely on the built-in Apple Maps software in iOS 6.

Sitting not-so-innocently on George Street in Syndey is a Samsung sign that lobs the first grenade:

Samsung Oops Sign
Image Source: CNet Australia

Directly behind the sign is the second grenade, a muddied jeep that presumably got lost on its travels because the driver was using an iPhone 5 instead of a Galaxy S III:

Samsung Jeep
Image Source: CNet Australia

The cheeky ad campaign is sure to hit home with Australian motorists who found themselves stranded after relying on Apple Maps, which was showing Mildura near a part of Murray Sunset National Park. It's actually located 40 miles to the northeast.

Relief is in sight, however, as Google just launched its Google Maps app in iTunes. Proper directions are just a click away.
Via: CNet | News Archive | Tags: Samsung, Mobile, ios, Apple Maps
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Comments
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By Dorkstar on Dec 13, 2012

Google should get a nobel peace prize for saving countless Australian life's due to it's advanced mapping technology.

 

lol.

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By OSunday on Dec 13, 2012

It's nice to know even large corporations can still behave like children every now and then, and its still as entertaining as ever haha

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By Kidbest100 on Dec 13, 2012

Yes it certainly is entertaining xD

Have you seen the video of the IE hater?

It's absolutely hilarious.

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By Dorkstar on Dec 14, 2012

Kidbest100:

Yes it certainly is entertaining xD

Have you seen the video of the IE hater?

It's absolutely hilarious.

The one that Microsoft made?  That's a little different when you're poking fun at yourself.

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By OSunday on Dec 14, 2012

I've always though the coolest way a company like this could poke fun at another one would be through a transformer phone battle.
Where you're phone and another company's phone turns into a transformer and then they battle to the death.

Eh, anyone else? haha 

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By RiCoFrost on Dec 13, 2012

I have to admit Samsung do this so well.

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