Roku Player Marches into Wally World

Roku Player Marches into Wally World

As more and more devices come with Netflix streaming baked in -- would you really be surprised if your next toaster oven had a Netflix label on the side of the box? -- Roku is doing everything it can to keep its low-cost dedicated set-top box relevant. Towards that end, Roku managed to get Walmart to start selling its Roku XD player.

"We know that our customers love having instant access to entertainment on their TVs – and at great value. With the Roku XD player now available at Walmart, customers can get dad the perfect gift just in time for Father’s Day," said Roku Founder and CEO Anthony Wood. "Whether it’s dad-centric flicks, sports or tips for grilling the perfect steak, Roku offers something for dad every time he sits down to enjoy TV."


The Roku XD player isn't just about Netflix; it gives users access to more than 250 entertainment channels, including Hulu Plus, Amazon Instant Video, Crackle, Pandora, Rdio, TuneIn Radio, Flickr, Facebook, and a whole bunch more. Roku says it will even offer casual games like Angry Birds in the near future.

Walmart is selling the Roku XD player for $78.
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Huge win for Roku. I love my little Roku in our bedroom, and sometimes wish our HTPC could play Roku channels because it's so much easier for everyone to use. It seems like developers have been pumping out the Roku channels lately, too, which is awesome. More Roku users to the party is a great thing.

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"I use Netflix on my PS3, and in my pc but for $78 and 250 channels of entertainment , this will make an excellent bonus fathers day gift, as long as the user interface is pretty easy, my old fart isn't too savvy with technology, he still uses them old flip cell phones."

-Optimus

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Optimus, I got one of these for my parents and another for my in-laws last Christmas. They all love the UI, and my parents even cut cable because of it (not because they watch less TV, but because they watch more Netflix now). It's pretty easy to get it set up. Definitely recommended.

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"Thats good to know, thanks, I will order one as soon as possible, even better, I'll take my dad to Walmart and have him familiarize with the UI."

-Optimus

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It's cool that they'll be offering gaming but other than netflix whats the benefit for Canadians? pretty well all the video sites and channels it can access are for US only. I already own all platforms that can play netflix and access Facebook so there is no use for a Roku in my house.

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That is a nice gadget for a nice price. Its time to spread the word because i didn't even know this existed... :)

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I've heard of Roku before so I'm one of the few who's not out of the loop.

It's always a good thing when stuff appears at Wal-Mart, they get more recognition and therefore they sell more units and therefore more people know about them.

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Good move for them, this means that they will be able to reach more non-tech people.

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Roku and Walmart together are sure to be a big hit. This will mean more money for both of these companies.

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I've had a ROKU for two and a half years. It's easy to use and getting more full featured all of the time. It has an 'HDMI out' port for my TV too.

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Sounds interesting. If you're going for low cost, Walmart is definitely the place to be. Sounds like a smart move for Roku.

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Nice post. Nice price. Nice win for Roku. Nice win for consumers. I agree with what others are saying. This would make for an excellent Father's Day gift. Thanks for sharing!

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