You can pretty much bank on every iPhone launch being the biggest one ever, breaking whatever sales record the previous model set -- that's where the smart money's at. Eventually that will stop being true, just don't expect it happen with the iPhone 6
. Apple certainly isn't. Just the opposite, Apple is preparing for a massive launch by ensuring it has 68 million iPhone 6 devices ready to go for just the first phase of the handset's rollout.
So says a Chinese-language news report
based on information it obtained from sources within the upstream supply chain. If true, this could be yet another hint that Apple will launch the iPhone 6 with two different display size options -- a 4.6-inch model and a phablet-sized 5.5-inch version. Display size has long been the iPhone's relative weak point, at least compared to the competition, which has been serving up larger handsets to a receptive audience.
It's also possible that Apple has some other killer feature in the hilt that hasn't yet leaked to the press. Whatever the reason for Apple's confidence, 68 million devices is a lot to have on hand. To put that figure into perspective, consider that Apple sold 9 million iPhone 5S and iPhone 5S handsets during their launch weekend.
For Apple to have 68 million iPhone 6 models ready to go, its manufacturing partners will have to be firing on all cylinders. It's worth pointing out that Apple has brought TSMC into the fold
to help produce the necessary SoCs, and TSMC has yet to prove that it can keep up the kind of the demand that inevitably follows an Apple product launch. Apple also made the decision to ditch Corning's Gorilla Glass in favor of sapphire crystal
, which is highly resistant to breakages, cracks, and scratches.