Some big money was raised at a special (RED) charity auction at Sotheby's in New York City over the weekend. One of the hottest items turned out to be a special edition red Mac Pro
designed by Jony Ive and Mark Newson, which brought in a generous $977,000. It was the fourth biggest money maker during an auction in which almost $13 million was raised for The Global Fund to Fight AIDS, Tuberculosis, and Malaria.
The Mac Pro
is the same one that Apple will begin selling to the public in December, except it has a red exterior rather than a black one. Non-auction models will have a starting price of $3,000, well south of the $977,000 the red model fetched, which was expected to bring in between $40,000 and $60,000.
Bidders really came through for charity. A pair of solid gold Apple earbuds added another $461,000 to the charity auction, and those were expected to sell for $25,000. There was also a specially designed Leica M for (RED) camera that pulled in $1.8 million; it was expected to generate a winning bid in the $750,000 range.
Another item Ive and Newson collaborated on was a one-of-a-kind aluminum desk expected to bring in no more than $500,000. Instead, the winning bidder forked over $1.68 million for the table with legs.