Razer Offers Candid Apology For Blade Laptop Delay, Says "We Suck" At Anticipating And Meeting Demand - HotHardware
Razer Offers Candid Apology For Blade Laptop Delay, Says "We Suck" At Anticipating And Meeting Demand

Razer Offers Candid Apology For Blade Laptop Delay, Says "We Suck" At Anticipating And Meeting Demand

The co-founder of Razer didn't mince any words when posting a humble apology to the company's Facebook page for failing to deliver Razer Blade laptops to gamers in a timely manner. Point blank, Min-Liang Tan said that Razer's "been doing a terrible job anticipating and meeting demand" for its products, including the Blade announced in March of this year, which still hasn't arrived in the hands of many gamers who pre-ordered on the day of launch.

"I wish I could claim t hat it's a one off situation and we'll do better the next time -- for the past couple of years, every time we launch a new product, demand just far outstrips the supply," Tan explains.

It's not for lack of trying. Tan says his company has doubled, tripled, and even quadrupled manufacturing capacity. On top of that, Razer has gone back to launching a product in phases based on geography. Case in point, the ultra-thin Blade laptop is only available in the U.S., and the company is still having trouble meeting demand.

Razer Blade

"We suck at this. I suck at this. I apologize to all of you who have had to wait for ages each time we launch a new product," Tan added. "And this isn't the first time I'm apologizing for this, I'm afraid, but I do intend to change the system so that we can launch products better here at Razer and have more happy customers who can get their hands on our products."

While the apology doesn't get pre-ordered Blade laptops into gamers' hands any quicker, it's refreshing to see the company's head honcho taking full responsibility rather than offering up a lame excuse with canned rhetoric. After reading an apology like this, you have to believe that meeting demand is a top priority for the CEO and that things will eventually improve (fingers crossed).
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Here is a company that can really use a partnership with a tier-1 manufacturer willing to put enough resources towards Razer products, or a business partner/owner sort of like what happened for Oculus. Another example of a delay is the Razer Nabu that was so well received when announced but delayed and I have a good feeling it will be delayed again. It is unfortunate because their products really are great, I hope this doesn't deter anyone from considering razed products.

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Maybe they should pre-make a bunch of product and have it ready for launch day?

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The thing with modern inventory management is that you are trying to balance demand with inventory. Even pre-ordered units take up space, which costs money.

It's not the sexiest or most obvious subject. But logistics is crucial, and modern companies use "just-in-time" suppliers.

In this case, it may not be Razer's manufacturing per se, but someone up the line who manufactures components. Even Apple has some problems with this, and they've been at it for a long time.

If you ever want to get an example of how crucial this is (in another context), James F. Dunnigan wrote a book on the Pacific Campaign during World War II. He divided it into 2 sections: The battles and such (The Boring Stuff) and the logistics (The Really Important Stuff). And really made you see how crucial getting stuff around is (and why we won the war [the Japanese truly sucked at logistics]).

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Having a sure supply of stock on hand for a product's launch is never a bad idea.

They say that they never seem to be able to meet demand, so stock up a little, beforehand. 

It's not rocket science,........

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Neil; it sort of is rocket science lol. 

It isn't as simple as "just make more" as the article says they have increased their manufacturing already several times but each time they think they will b producing enough or close to enough but demand outpaces their manufacturing each time. So basically they would need to increase by some ridiculous amount say 1000% which would be very expensive up front and their partners might not even be able to make that sort of leap in manufacturing for just Razer products and even if it is done Razer then runs the risk of demand dropping and them sitting on warehouses full of products which could cost them more of a loss than not making enough product in the first place. Razer also doesn't want stock sitting around, they have been upgrading hardware steadily and keeping warehouse volumes low avoids having to have fire sales every time you want to make room for updated or new products. 

Christopher is right about logistics, and it really is rocket science. For a company like Razer which doesn't have a large market share can't invest all of its resources for 1 product, they just need better manufacturing partners. For a smaller company they have also spread themselves a bit thin on the product front, they need to focus on what is selling, or partner with someone to become bigger. 

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