George Harrison, a marketing executive at Nintendo, stated that the Game Boy name might be put to sleep after a glorious 18-year life. He points out the fact that the DS has been very successful, which means the company doesn’t need to rely on the Game Boy franchise anymore. Harrison said, "It's hard to say in the future if we will ever bring back the Game Boy trademark." While it is still too early to be certain, the announcement may have already evoked a few tears. Rest assured Game Boy fans, with all the success he brought to Nintendo, they’re sure to give him a peaceful passing. Whether he likes it or not.