The integration of car and technology continues to evolve at a rapid
pace, and while we can't really understand why this didn't happen
sooner, we're taking late over never given that we don't really have a
choice. As SYNC and other in-car infotainment technologies continue to
spread like wildfire,
Pioneer isn't missing their chance to do something
similar. The company has just revealed AppRadio, which is being called
the first in-vehicle product designed to utilize the processing power,
storage capacity, network connectivity and apps of the iPhone and iPod
touch (4th generation) as the primary source for its information and
entertainment capabilities.
This is a brilliant move. Rather than splintering an already-fragmented
market, Pioneer is going after the product with the dominant market
share: iPod. The App Radio itself has a capacitive touch panel (6.1"),
built-in Bluetooth for hands-free calling, and an input for optional
vehicle-mounted back-up camera. It also supports apps, and integration
with the iPod function across newer iOS devices. We suspect they won't
have too much difficulty finding car owners who use
iOS products...
The front of the unit features a clean and simple aesthetic with only
three physical buttons; a home button, a volume up button and a volume
down button combined with a high resolution WVGA (800 x 480) 6.1-inch
capacitive touchscreen display. This capacitive touch panel requires
less pressure, responds faster and can recognize multiple touch points
simultaneously, advantages when compared to traditional resistive
touchscreen displays. Touchscreen control is used for all functions
including the app interface, iPod control/playback, AM/FM radio, and
Bluetooth hands-free calling features. The Pioneer AppRadio application,
available free in the App Store, enables access to the data and
connectivity of the iPhone 4, providing users the ability to access
Google Maps and stay current with recommended compatible third-party
apps. Google Maps appears on the AppRadio screen with the same mapping
information and features that consumers are familiar with. The system
enables users to search2, route to locations, view route directions and
create bookmarks with the ability to drop pins directly on the map.
AppRadio compatible apps are now available including INRIX, MotionX-GPS
Drive, Rdio, and Pandora Radio, but we're hoping to see many more in the
coming months. The radio itself will ship in June for under $500; not
cheap, but hardly a drop in the bucket compared to factory-installed
options from the dealership...