Say goodbye to your dopey toothbrush and hello to a new Bluetooth
-enabled smart teeth cleaner that Procter & Gamble is introducing to the public through its Oral-B brand. P&G is planning to show off what it claims is the world's first smartphone-connected toothbrush at Mobile World Congress
and then make it widely available to the public in June.
That's right, even toothbrushes are getting smart. This particular one can be programmed with the help of a dentist -- for instance, he may want you to spend a bit more time brushing a particular area that you've been neglecting. Through an accompanying app, users will receive real-time guidance, Oral-B told Reuters
Users will be alerted when it's time to move onto another section of the mouth. They'll also be told if they're brushing too hard. In essence, it's like brushing your teeth with your dentist peering over your shoulder the entire time offering up advice as you go.
"It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you," said Michael Cohen-Dumani, global associate director for Oral-B.
The toothbrush won't come cheap -- users can expect to pay in the neighborhood of 199 pounds (around $330) in Britain and 219 euros in Europe.