Despite dire predictions for this year's holiday season, Black Friday results for online retailers showed a 1% increase from last year's Black Friday sales, to $534 million, according to a report
by market research firm comScore. All is not rosy in the stats, however; comScore noted that for the holiday season to date e-commerce was down 4% from last year.
Overall, retailers showed $10.6 billion in sales, up 3%, according to a preliminary report by ShopperTrak
The question is: how much money are they making off these sales. Brick-and-mortar stores are attracting customers through the use of bargain prices, and that's possibly what's attracting online buyers as well.
According to a statement
by eBay, PayPal transactions were up nearly 34% from last year's Black Friday, with a 26% increase in sales. This could show an influx of customers to eBay, looking for bargains, though it's also true that PayPal is running its annual holiday promotion
, which this year includes cash-back incentives of from 5 - 30% as well as free shipping.
Cyber Monday, however, is the real indicator of the online shopping season; it is the first Monday after Thanksgiving, of note because many still shop online at work and this will be there first opportunity.