No Apple HDTV Any Time Soon Says Apple Exec - HotHardware
No Apple HDTV Any Time Soon Says Apple Exec

No Apple HDTV Any Time Soon Says Apple Exec

We've heard plenty of rumors about an Apple TV product that would significantly change the industry. One of the most recent rumors has suggested Apple is talking with American cable operators to create a set-top box. In typical Apple fashion, the company has been fairly quiet about its plans and hopes for a TV product that could shake up the industry as much as its iPhone has impacted the smartphone industry.

Recently however, Eddy Cue, Apple SVP of Internet Software and Services, indicated a revolutionary Apple television product is unlikely in the near future. More specifically, Cue stated Apple's mantra that it will only enter a market when it thinks it can create a great customer experience and fix key problems.

While Apple is good at creating a user interface that people like and could likely deliver a great customer experience, one of the "problems" with the TV industry is the bundling of content. Because broadcast and cable network content is owned by a relatively small group of companies that have relatively little incentive or interest in changing the current distribution model, Apple is facing some big hurdles that don't appear to be easily crossed in the near future.

Although this may not be the news many want to hear, it's one of the few "official" comments from Apple regarding such a product. Of course, it's possible Apple is bluffing in an attempt to keep its plans secret, but it's also likely based on the comments that Apple's full entry into television will come later rather than sooner.

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"Big hurdles" might just be an understatement. "Insurmountable" might be a better word.:D

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Well Apple has leaped so called "insurmountable hurdles" before. When itunes was first coming out and they needed to make deals with every major record label and artist they went to some extra-ordinary lengths.

They Warner, Sony Inter scope and a bunch of other big name companies to sign on for tiny amounts f profit and with apple setting the prices of all the music. The move decapitated record sales with the new one song option and it made a lot of people angry. Apple somehow took it by storm.

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Haha. Maybe. I really could careless about this. When i get a computer or hopefully win 1 from here i wont even have the time to watch tv and even if i do have the time i wont want any apple tv at all.

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yeah we do not watch much TV really. I watch Football, and a couple programs.

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Yeah, they are busy filing lawsuits

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iTV ? iDontwant

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Now Google will file a lawsuit saying they copied Google TV

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I see, they are scared of potential lawsuits

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It will be coupled with the stupid iTunes, no doubt

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