If you're a conventional TV channel, there's no question that Netflix
has your attention. In fact, Amazon as well. Streaming video services the world over are stepping their games up, acting as more than just dumb pipes that channel content made elsewhere. In order to bolster their appeal, they're now diving into the art of content creation. Netflix has a hit on its hands with House of Cards
, and now it's clear that the company is planning to dive head-first into original productions.
Netflix announced this week yet another new series: Orange is the New Black. It's premiering exclusively on Netflix on July 11th. Created by Jenji Kohan ("Weeds"), the comedic drama starring Taylor Schilling is set in a women's prison and is based on the U.S. best-selling memoir by Piper Kerman. All thirteen one-hour episodes in the series from Lionsgate Television will be available at launch -- a similar tactic was used with House of Cards, allowing Netflix users to "binge watch" and consumer every single episode on launch day should they choose. That's a very different approach to network TV, where episodes are fed to viewers on a very strict weekly schedule.
Netflix members will have access to "Orange is the New Black" at 12:01 AM PDT in all territories where Netflix is available – U.S., Canada, the U.K., Ireland, Latin America, Brazil and the Nordics. Something tells us this is just the start of something
big for Netflix, and all streaming services.