New York City's a special place, but this special? We'll let you be the judge. NYC
has become one of the first cities in the universe to grab its own top-level domain, or TLD
. The city has been progressing when it comes to integrating technology and making the lives of citizens and visitors alike better through the use of tech, and this is just one step in that overarching goal.
.nyc has been approved for use for the city, allowing New Yorkers and visitors to easily find local businesses, services and information online. A .nyc address will show that a business or individual is located in New York City and identify products and organizations serving the New York City community. The City of New York is one of the first cities in the world to be granted a geographic top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit private organization responsible for overseeing the distribution of IP addresses and domain names. The approval of .nyc comes as ICANN expands the number of generic top-level domains beyond extensions like .com, .org and .edu. In her 2009 State of the City Speech, Quinn called for the creation of a top-level domain name for New York City.
"Pursuing the .nyc top-level domain has been a goal of Mayor Bloomberg's Digital Roadmap from the start, and this caliber of innovation keeps New York City on track to becoming the world's leading digital city," said Rachel Haot, Chief Digital Officer. "Our digital strategy is focused on improving the lives of New Yorkers through investments in technology infrastructure, education, data, engagement and industry. The introduction of .nyc will spur unprecedented local civic and economic activity."
In order to register for a .nyc domain, registrants will have to have a primary place of residence in the City of New York with a physical address or a "bona fide presence" in the City of New York, meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city. Small businesses would also be able to use a .nyc domain to allow customers to know where they are located in order to better build their online identity. Registration for .nyc addresses will open in late 2013 and fees are to be determined.
We can only imagine that most other major cities will be on this bandwagon soon.