We earlier wrote that Microsoft's fake OS, Mojave
, had birthed its own website. The idea, a sort of blind taste test among Vista critics, was surprisingly successful with an overwhelming number of respondents liking the OS. The website was, starting today, designed to show videos of the respondents, and indeed that part of the site has launched.For those new to the Mojave Experiment, it's a focus group effort we
initiated a few weeks ago. We interviewed and polled 120 participants
in San Francisco, in hopes of better understanding everyday users'
perceptions of Windows Vista and seeing whether there really is
a gap between perception and reality. We wanted to see how people
reacted to Windows Vista when they were not aware they were seeing
Windows Vista. We recorded our discussions, and today you can see them
Unfortunately we cannot embed any of the videos; the site
is not designed that way. When you first go to the site, it plays an "Overview" video; after that you can pick and choose particular respondents whose reactions you might want to see.
A few reactions:
- It's totally different that I heard it would be like.
- It represents a lot of things that you could only dream of a few years back.
- I'm getting it.
and on and on. Some choice stats:
Still, we'd like to add UAC and driver compatibility issues to the demo, and see how many users run screaming. Interestingly, Microsoft said
Finally, some people have asked if Mojave is the big marketing project
we're working on - it's not. The Mojave Experiment is just that: an
experiment we conducted on the fly that yielded interesting results.
We're publishing the video today because we think you'll also find it
So what's to come?