Microsoft Will Pay You To Be Their Friend - HotHardware
Microsoft Will Pay You To Be Their Friend

Microsoft Will Pay You To Be Their Friend

Microsoft can't get any traction in the search engine world. Their Live Search utility is mired in single-digit user percentage, and their attempt to vault into a distant but respectable second place by purchasing Yahoo! was rebuffed. They're nothing if not tenacious over at Redmond, and they've got another idea to get you to search with them: They'll pay you.

Microsoft's "Live Search cashback" site, set to be unveiled Wednesday, promises to pay back a portion of the purchase price -- ranging from about 2 percent to more than 30 percent -- to people who use it to find designated products and buy them online from participating retailers.

The company has signed up a long list of merchants to participate in the program - including the online sites of large retailers such as Barnes & Noble, Sears, Home Depot, J&R Electronics, Office Depot and others.

The company is expected to unveil the Live Search cashback program at a conference in Redmond where Bill Gates will be speaking to online advertisers. Microsoft last weekend said there would be a major search announcement but declined to provide specifics. A Microsoft spokesman declined to comment Tuesday evening.

Microsoft bought a company called Jellyfish last year that specialized in giving users of their service a cashback incentive, so this attempt to leverage their deep pockets into a higher search market share isn't a spur of the moment idea. Perhaps the Yahoo! takeover was part of a strategy to gain a ready-made search audience and then offer them the cash-back secenario to compete with the big dog: Google. In any case, Microsoft is pressing forward. Psst. Buddy. Wanna make some money? Buy stuff and get your own money back. Maybe Ballmer should join Amway and learn Multi-Level-Marketing and get it over with.

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Ol' Bill seems pretty desperate these days. No one will ever pass or get close to Google...so why do they even keep trying?

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Microsoft is washed up.  Maybe they should focus their resources on creating a good Operating System instead of this. 

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Rightly said. I know I mention too much econ, but it's really better for all of us if MS specializes in making a good OS and let current search engine wizards specialize in search engines.

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I don't like windows live search. It is very inaccurate. Nuff said there.

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Crisis Causer:

Microsoft is washed up.  Maybe they should focus their resources on creating a good Operating System instead of this. 

 

 

Well said. I have Google and Wikipedia, what else do I need?

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i dont like microsoft live but i dont mind making a buck or 2 off them

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