are competitors in
the mobile phone space, it may seem a bit surprising that Microsoft is writing applications
for the Google Android
platform. In reality, though, Microsoft has previously released a couple of
applications for competing platforms. In December 2008, Microsoft produced its
first iPhone app called Seadragon. The software giant then released Tag for the
iPhone in early 2009. Microsoft has also made Tag available on J2ME, BlackBerry
, and Symbian
Now, Tag is available for Android. Tag is an application
that links 2D barcodes to websites, videos, social networks, promotions, and
much more. After installing Tag on your smartphone, you can use the phone's
camera to snap a Tag image and you'll instantly gain access to the content that
corresponds to that image.
Benjamin Gauthey, a member of the Microsoft Tag team, wrote,
"It’s important to give more people access to Tag because there’s huge
demand for reliable mobile barcoding – businesses and consumers are eager to
find creative ways to use their phone and hyperlink the real world. We want to
make this easier, so over the next few months we’re making changes to our
website — such as including many more ways to learn about and experience Tag
and get inspired by how others are using Tag today — to help better meet the
needs of our Tag community."
Tag Reader for Google Android is now available for download from
the Andriod Market. Simply search for 'Microsoft Tag.'