Microsoft Releases App For Google Android

Microsoft Releases App For Google Android

Considering Microsoft and Google are competitors in the mobile phone space, it may seem a bit surprising that Microsoft is writing applications for the Google Android platform. In reality, though, Microsoft has previously released a couple of applications for competing platforms. In December 2008, Microsoft produced its first iPhone app called Seadragon. The software giant then released Tag for the iPhone in early 2009. Microsoft has also made Tag available on J2ME, BlackBerry, and Symbian S60 platforms.

Now, Tag is available for Android. Tag is an application that links 2D barcodes to websites, videos, social networks, promotions, and much more. After installing Tag on your smartphone, you can use the phone's camera to snap a Tag image and you'll instantly gain access to the content that corresponds to that image.

 

Benjamin Gauthey, a member of the Microsoft Tag team, wrote, "It’s important to give more people access to Tag because there’s huge demand for reliable mobile barcoding – businesses and consumers are eager to find creative ways to use their phone and hyperlink the real world. We want to make this easier, so over the next few months we’re making changes to our website — such as including many more ways to learn about and experience Tag and get inspired by how others are using Tag today — to help better meet the needs of our Tag community."

Tag Reader for Google Android is now available for download from the Andriod Market. Simply search for 'Microsoft Tag.'

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Ironically, you need to be running Windows to watch the video. Those of us not running Windows just see a big black box saying "Get the latest Microsoft Silverlight plug-in to view this video ->"

This shows exactly how smart they are when it comes to serving the users of non-Windows/PC platforms.

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Note: You can watch the video from Linux if you install the SilverLight 3 preview. Unfortunately, this particular video will then prompt you to agree to a MS license agreement before you can use the codecs - which seems like a ridiculous requirement for end-users to whom you're trying to show an advertisement.

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Smart move by MS. I think by now all the big players realize that in some cases there is more to be gained by entertaining a collaborative marketing initiative than an exclusive one. MS gets its app in the hands of more users, Google's Android enhances its functionality and the user benefits from a practical and very cool app. Everyone wins.

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they need to start doing more application for iphone...

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M$ really has offered cross platform materials for quite some time. As an example I will use Apple machines. How long have you bee able to run both Windows through Bootcamp, and Office has had it's own complete version for an Apple machine. This is over all one of the larger reasons so many people use M$ OS as well as applications, as well as one of the reasons M$ is M$.

I also see this as a very logical move, and as well as Google apps being available through Apple's app store is a smart business tactic. This is true as well as getting into the house (App store, and Apple device market), therefore giving both companies a degree of both similarity, and attractiveness to the user base contained therein.

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I actually like the idea of this Big Smile, LOL he got his reservation in 1 day "im guessing it was meant for one day :)"

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