You know that Apple
store down at your local mall? In a few months, it
may be sharing a zip code with your local Microsoft
store. In all goes
to plan, the software giant responsible for Windows and Office will
launch an assault on Apple and other consumer electronics companies by
erecting a number of retail outlets designed specifically to showcase,
market and sell Microsoft wares.
A company representative was quoted as saying: "As we progress on our
retail strategy there will be scenarios where we have stores in
proximity to Apple. We are on track to open stores in the fall time
" Of course, the intentions to launch this fall makes perfect
sense. Two major launches are on track for Microsoft's Q3: Windows 7
and the Zine HD. With Vista widely seen as a lackluster operating
system that never really delivered the "Wow!" the world was promised
going in, Microsoft needs a new venue to push its forthcoming
replacement. What better way than the assemble flashy stores that'll
bring curious consumers in to see Win7 benefits in the flesh?
Microsoft Chief Operating Officer Kevin Turner told attendees at the
Worldwide Partner Conference in New Orleans: "And stay tuned, because
we're going to have some retail stores opened
up that are opened up right next door to Apple stores this fall," he
said. "Stay tuned, just stay tuned.
We're still waiting to hear exactly how the stores will look, how
they'll be arranged and what products they'll focus on, but you can
definitely say that we're excited to see how this initiative turns out.
Oh, and we wonder if actual PCs will be sold there--can you imagine the
bidding wars going on between computer makers to have their brand
featured? Good times.