You know us--we'll never turn a blind eye to a good megacorp vs.
megacorp battle. Be in Intel vs. NVIDIA
, AMD vs. Intel or Dell vs. HP,
we love to watch the shots from the sidelines. And folks, this is a
good one. Microsoft
's Aaron Greenberg, director of product management
for Xbox 360 and Xbox Live, recently sat down with Game Informer in
order to talk shop, and while some of the chatter involved far too many
numbers and guesstimates for us to worry over, a few choice quotes
definitely caught out ear.
For starters, he didn't miss any opportunity to brag about the Xbox
360's expansive game library, not to mention the console's ability to
tap into Facebook, Twitter, Last.fm and (of course) Netflix. He also
didn't hesitate to point out that these factors were clear reasons why
the Xbox 360 was superior to the "competition." In fact, he called his
console "the best value in home entertainment," despite the fact that
's $299 PS3 Slim
can handle Blu-ray Discs and all sorts of media
streaming via PlayOn.
When questioned about the Xbox 360's extras, he pointed out that "it
seems clear that this strategy and commitment is at a very different
level relative to our competitors." Zing! Want more? Try this: "No
other competitor comes close to offering the breadth of quality
entertainment options as we do on Xbox LIVE." Nobody else, huh? We
guess Sony's free online play isn't offering much to its gamers, right?
Oh, and Nintendo's online play--no sweat, right?
When questioned about the impact of Sony's newer, slimmer, cheaper
PlayStation 3, the gloves finally came off: "What I can tell you is we
remain confident that Xbox 360 will not only
outsell PS3 for the full calendar year, but for this entire
generation. It is similar to a game of baseball, it is not about just
winning one inning, but instead being able to win the game by
consistently delivering across all nine innings." Those are pretty big
words. Sony's PS2 sold (and continues to sell) a huge, huge amount of
units over the console's life. Even with the PS3 on shelves, PS2s are
still being made and PS2 titles are still being moved. It's quite
amazing--you don't see GameCube and original Xbox consoles still being
sold in retail, now do you? For Microsoft to beat Sony's PS3 across the
entire generation, it'll have to pull off something most would say it's
darn near impossible given the loyalty to Sony's brand and its recent
push to become more price competitive.
Of course, only time will tell if the Xbox 360 really has the staying
power to eclipse the mighty Sony, but at least one bigwig up there in
Washington seems confident that it does. Let the war begin, gentlemen.