Microsoft Caught Trying To Pay Off Bloggers For Positive Reviews Of Internet Explorer - HotHardware
Microsoft Caught Trying To Pay Off Bloggers For Positive Reviews Of Internet Explorer

Microsoft Caught Trying To Pay Off Bloggers For Positive Reviews Of Internet Explorer

There's a right way to do things and a wrong way to do things, and while sometimes there exists a gray area, offering to pay bloggers for positives reviews of a product or service falls on the wrong side, plain and simple. That said, Microsoft needs to be a little more careful in which marketing firms it hires, because one of them made the mistake of mass mailing bloggers an email offering to compensate them for writing sponsored posts about Internet Explorer and splashing links across their social channels.

"In this program, we are looking to spread the word about the new Internet Explorer web experience in a cool, visual way, which is where you come in!," the letter reads. "Internet Explorer has teamed up with many partners in gaming, entertainment, and more, and we'd love to see you talk about your opinions on these collaborations."


The letter goes on to say that compensation is available, along with "ample opportunities for fun prizes and rewards." It's a sketchy proposition at best, and while the letter doesn't come right out and say the rhetoric has to be all positive, this still boils down to a marketing firm offering "compensation" for a "sponsored post."

Microsoft
Image Source: Flickr (Robert Scoble)

I received the same letter as TechCrunch, followed by another, and another, each of which went straight to the recycle bin. The last letter I received succinctly indicated that the program had been suspended. When pinged for a comment, a Microsoft spokesperson told TechCrunch  that the "action by a vendor is not representative of the way Microsoft works with bloggers or other members of the media."
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aka- Microsoft still hasn't been innovative since XP...

the OS has continually degraded. The browsers are still behind the times. Sharepoint is well Sharepoint still. Office is largely the same but with a worse UI. Outlook still is a bane for email clients.

I guess xbox. But even still, look at the PS4...

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They're not paying me to say this (and I'm not trolling either): I LOVE IE! ...maybe not IE7 and lower so much...

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you almost got me you trolly sonofb

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then I did get you...because I really am not trolling

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I don't see any wrong doing in this piece, when I read "the letter doesn't come right out and say the rhetoric has to be all positive", I almost stopped reading. Without a reason to do so, who is going to randomly write about Internet Explorer positively or negative?

Had someone actually tried it and wrote a not so good review and then at that point Microsoft pulled out on incentives, then this would appear to be more than "just another person taking an opportunity to bash Microsoft / Internet Explorer".

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It's implied. Even Microsoft isn't arguing the contrary, as evidenced by its statement on the matter and swift suspension of the program.

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You couldn't pay me to use IE

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pay me off ill do it

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I got a similar one from Plextor to review and win a newegg gift certificate, I actually contacted both Plextor and Newegg since it seemed really unethical. Got a response from Plextor and honestly, their response really didn't help with the ethics of the email.

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you'd have to pay me a LOT to use IE...how do they manage to make it so crap..??

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Nikola Georgievski still getting a one :(

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Whooopsie!

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You must like going slow

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it's usable now at least, still prefer other browsers since they're a million times better but yeah it's usable.

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hahaha

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They did the same with Xbox One, all they said back then was "it wasn't us, its a company we hired to do our marketing"..

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It's not exactly new though, loads of articles like this one has been published about any number of major companies inviting people to do positive reviews of products for a bribe.

In fact I would never believe any "user feedback" fields on any site ever again. Most of those raving good reviews were probably written by company staff themselves.

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IE sucks any way

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IE in windows 8.1 is fast.. i dont think there is no problem with it.. ;) maybe Windows wouldnt put IE anymore in windows 9

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Gotta hate that... lol!

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Say what you will about IE, but IE10 and IE11 are actually good, and anyone bashing it simply because it's IE are showing their blatant ignorance. Still, for many other reasons, third-party browsers are often a better choice.

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Pretty insane didn't think they would try an pay people off. I've use IE for quite a while and while it's not the greatest i wouldn't say it is god awful. Shouldn't have to pay people to say its good unless they get money for people using it. Im not really sure how that works but i mean its on everyone's computer if you buy a pc anyway.

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That's a pretty funny tweet by @Stammy. 

Being a consider a thought leader of a particular type of product has its perk, but it shouldn't be  for the sake of saying x is better because they paid you more or gave you more to do a review.

A reviewer should be valued for having the ability to communicate clear thoughts for the readers who've taken the time to hear what they have to say about a particular type of product *and* for the company to have feedback towards being successful during and after that particular product's lifecycle. 

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