Lenovo Reportedly About To Enter Game Console Market - HotHardware
Lenovo Reportedly About To Enter Game Console Market

Lenovo Reportedly About To Enter Game Console Market

Wait, what? Can it be true? Is Lenovo really about to enter the same market as Microsoft, Sony and Nintendo? Well, sort of. A new China Daily report has found that Lenovo, the company responsible for the ThinkPad and IdeaPad notebook lines, is about to expand their horizons. Really expand them. Reportedly, the world's number four PC maker has already setup a unit devoted to developing a video game console for the Chinese gaming market. Not as many consoles are battling over there, but both Microsoft and Sony definitely rely on China for some of their overall game sales.

The report states that around 40 Lenovo software engineers have already been "spun off from the company to work for Beijing eedoo Technology, which will be tasked with developing and marketing the 'eBox' game console." Neither Lenovo nor eedoo are opening up for comments, but this wouldn't be the first time Lenovo did something out of the o Lenovo's accustomed to dealing with the region. And if it's successful there, who knows -- maybe kids across North America will be asking for a Lenovo console for Christmas, rather than Nintendo/Sony/Microsoft.
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lol... what? Seriously? Is it's April fools day or what?

They love Lenova over there... so maybe this would be successful.

But they would have a really hard time being successful in the US.

They are not as well known over here, and I doubt they would be able to get the big name software developers on board.

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>> maybe kids across North America will be asking for a Lenovo console for Christmas, rather than Nintendo/Sony/Microsoft.

Christmas 2012, maybe.

I don't see this working. I just don't think Lenovo will eat the losses Microsoft ate just to enter the market. Maybe I'm wrong, and Chinese brand loyalty will make it a success, but Lenovo doesn't strike me as the kind of company that could develop competitive performance hardware (based solely on my experience with Thinkpads).

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Well everyone thought the Xbox would be a flop and that MS would abandon the market shortly after... but it turned out to be a HUGE success.

I think most of that was because of Halo.

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i remember the  first game i got on xbox, unreal championship. never heard of it before that but me and my friend would play it non stop for hours. 

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I don't recall everyone thinking it would be a flop, Acarzt (of course, I might be remembering wrong). I remember buying it on day one because I knew Microsoft would be willing to lose a ton of money releasing a very powerful chipset and had cash to burn while catching up with Sony.

My problem with Lenovo is not their products. I *love* their products. My Thinkpad's great, their new Linux netbook/tablet is great... My problem is that everything that I'm familiar with from them has used the Intel graphics chipsets... which are the worst performing dogs on the planet. Unless they get in bed with some high-perf GPU manufacturers and get ready to sell at a loss for a few years, they shouldn't even waste their time trying.

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